SEO is one of the main marketing efforts you can implement to get visitors from your website’s Google searches and for millions of new users to discover your business. Local SEO is optimization that make it easier for people to find you and discover your business in the region where your business is located or where you serve. Especially during COVID-19, the issue of local SEO has become more important for businesses as people use local searches on a regional basis more than ever. Businesses serving one or more regions should pay attention to local SEO efforts to reach and meet searchers using local word phrases on Google.
The local organic positioning of a website is an ideal shortcut to finding customers even in difficult times, without having to spend hundreds of dollars every month on Facebook ads or any other paid communication method.
Local Search Engine Optimization has saved restaurants from bankruptcy, helped artisans triple sales and novice doctors find their first patients. It is the best solution for local businesses.
Here, experts explain how to implement a local SEO strategy to quickly improve the visibility of your business!
Keywords Research
Include relevant keywords on your website. When it comes to local searches, optimizing your business’ website is essential. What do you want your business to be found for?
Again, make sure your site contains all the essential information at the level of schedules and contacts, but don’t stop there. On the site use the keywords that you would use if you were to search for yourself on Google. If your business is a restaurant in Rome specializing in traditional cuisine, write it down. Then, use the website as a business card, introducing yourself to local neighbourhood groups and industry groups, create a network of activities, so that you can advertise to each other.
Write Content with local Focus
Creating content for improvements in the regions where your business is located or served can significantly contribute to your website’s local SEO performance. For example, posting content on your website about an event held in your business area will allow interested users to discover you. Therefore, it will be advantageous to keep up with the developments in both the regions where you are and the regions you serve.
Citation
The number one issue for businesses with local SEO is inconsistency in NAP (Name, Address, Phone) information. It is very important that your business’s Name, Address and Phone information is accurately located in visible areas on your website. The accuracy and easy availability of your business information plays an important role both in getting the data search engines need about you and in enabling people to quickly discover information about your business.
That’s why your business name, address, location, and phone number need to be accurate and consistent on your website, Google My Business, Yandex Maps, Apple Maps, and platforms like Foursquare to adapt to NAP, which is an important part of your local SEO performance.
Link Building
Whatever your business’s category, from keyword research to link building, incorporating a strategic approach to linking your website with other relevant websites, forums, and communities within your industry can significantly enhance your local SEO performance. You can proactively reach out to websites operating in the same industry as your business and kindly request them to provide a backlink to your site. Especially when these websites host content that aligns with your business category, obtaining backlinks directly by seamlessly integrating the targeted keywords as anchor text within that content will greatly contribute to maximizing your performance.
Acquired backlinks allow you to take advantage of the value of a site and send a signal to Google that your site is trusted. This increases your chances of gaining positions in the keywords you target in your SEO strategy for your site. In addition, if the backlinks you acquire are from pages and content related to your industry, users who read the relevant content can also visit your site, which will also earn you traffic.
On Page SEO
On-Page SEO Services (title tags, meta tags, images, meta descriptions) must be focused on the use of specific and localized keywords, paying attention to inserting the iframe of the Google Map in the contact page. Factors of capital importance for your natural referencing!
The Title Tag is the most important element of your web page, as it contains keywords. The meta-description does not affect your site’s ranking in the SERP, but it does cause potential customers to click on the page to receive more information.
For marketing purposes, SEO expert in India will optimize these two key elements to entice the customer to visit your website. Structured markups can be a real added value.
This means: adding a meta-information in your website’s code to provide more information about your business to search engines.
The goal is to make life easier for Google: the more it knows you, the more information it has about your business, the more it will trust you.This relationship of trust will result in a better positioning in the SERP.
Create your Google My Business Listing
Create a Google My Business account for your business now. Having a business in My Business, where almost all businesses are located today, is one of the most important moves you can make to improve your local SEO performance. Enter all the information you’re asked to enrich your business’s My Business profile, except for the business listing. Any information you give Google about your business is an important value. Increase your profile availability to 100% by filling in all of Google’s recommended information in the My Business panel to gain greater visibility into search results in local searches. Also, one of the points to consider in your My Business panel is the category you choose for your business. Select and save which category your business fits. And don’t forget to accurately include your products, services, and working hours you serve.
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