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Business E-commerce Feature Story

How profitability tracking improves e-commerce strategy

Navigating the complexities of e-commerce profitability requires the right tools and approaches. This is where Profitmetrics proves invaluable. The platform offers features for effective tracking, reporting, and optimization of marketing efforts based on profit and Profit On Ad Spend (POAS). It provides real-time insights and transparency, enabling e-commerce businesses and agencies to refine strategies for […]

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Business Feature Story Miscellaneous

Sales Funnel – all you need to know

In basic terms, sales funnel is a buying process that companies use to lead their customers through when they are making them purchase their product. Sales funnel is not the only term that is used to define this process. Terms like Revenue Funnel or Sales Process is also used. Now when you look at this […]

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Business

Best Ways to Expand Your Business

If you are running a business, you might have done a lot of research before starting your business. You may have looked for assistance from advisors; you may have read many books, magazines, and  promptly accessible sources. Remember you had invested a huge amount of money, your precious time to get your business off the […]

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Technology

Role of Digital Marketing for Effective Business Growth

Digital marketing is a new type of advertisement in which most or all of the company’s marketing efforts are performed using digital channels. It allows SEO professionals to maintain a constant two-sided personalized dialogue with each consumer and sell them products and services easily. All companies strive for rapid growth. For this, they develop and […]

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Business

The Importance of Business Communication: 7 Reasons You Should Know

Whether its occurrence is within the organization, i.e., between employees or with customers and stakeholders, business communication can be that one factor that literally makes or breaks the outcome of the conversation. Surely, all employees in a business communicate with each other, but what really matters is its efficiency and effectiveness. Therefore, leaders and their […]

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Business Feature Story

Clothes Authentication: How And Why?

Many people enjoy thrifting clothes when they go to a charity or thrift store and purchase clothes for less than their original price tags. Thrifting clothing can help you save money when upgrading your wardrobe and is better for the planet.  Whether you choose to thrift clothes to save yourself money or because you are […]

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Business

Optimising Your Product Portfolio: Tools and Techniques for Effective Management

A product portfolio is a management process where the business owner manages and check all the products. The priority is to check if the company’s products are in line with business. The duty is to ensure that all products are placed with business systems maximising profitability and enhancing market share. Managing variety of product ranges […]

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Business Feature Story Social Media & Marketing

Why Video Marketing Strategy Helps Build Your Business

Video is here to stay as the leading marketing strategy for numerous businesses. It is an effective widespread, and popular method of content that many prefer using. You will find many videos posted on Instagram, Facebook, and other social media platforms. Videos convey information faster, especially to those who are lazy to browse through written […]

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Business Feature Story

The Effective Business Strategy in the Digital Transformation Era

Being in the digital era, the survival and growth of a business will be heavily reliant on its ability to agile, data-backed resolutions, and customer-centricity. The situation is even more applicable to areas, for instance, forex brokerage, where conversely to the situation, along with anticipating fluctuations in the market, utilizing data analytics to take apt […]

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Business Feature Story

Business Promotion X Social Media – 2024 Guide

Business promotion and social media overlap significantly, offering unique opportunities to enhance a business through Social Media Marketing (SMM). Key questions every business owner must address include: How can you grow your small business on social media? How can you improve your social media presence as an individual? How do you promote your business’s social […]