Visual search on social platforms and search engines is a trend that digital marketers shouldn’t underestimate. A HubSpot study confirmed that the average person can remember 65% of visual content for up to three decades. That said, visualization is an important aspect of digital marketing and equally important in the customer journey and business growth. […]
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Franchising is a continuing relationship in which an established company licenses another party to sell its products, goods or services under its brand name and offers assistance in organising, training, merchandising, marketing and managing in return for monetary consideration. It is fact that franchising is growing faster than most other sectors in the Indian economy. […]
Many people are making money through dropshipping these days and the number is still growing. If you’re here reading this article, you may already know what dropshipping is and what a dropshipper does, however, a simple clarification can be helpful. So if you want to run an online store without having to store inventory, dropshipping […]
The prospect of acquiring a small business loan at present is quite attractive. Agencies that offer loans at low interest rates abound in number. Combine with them the local and State business authorities. A new business owner has no excuse to lag behind in his dream. Local and State business development authorities along with non-profit […]
The website is basically considered as the digital face of businesses in the online realm. Everything that you put in your websites starting from contents, images, designs will let your surviving and potential customers recognize extra regarding the business promotions, services, news as well as products. A website without CMS can be dull and it […]
The digital world has opened up opportunities for so many of us to take the leap and pursue our passion for being our boss. Starting a business would mean capital and resource-intensive decisions and planning; starting a business online is slightly easy. With the rapid growth in supporting technologies, establishing and growing an online business […]
As we hover upon the last quarter of the fiscal year 2020-21, making a profit from your savings might come as a more challenging task in this current scenario. Entrepreneurs, as well as employees, are liable to pay income tax whatever the situation they may come across. Although keeping the recent pandemic in mind, Her […]
According to American Intercontinental University, contemporary business managers have to take broader and complex roles in their organizations. In any business firm, commonly accepted roles of business managers include planning, organizing, controlling, and leading. However, human resource and business managers often have to focus heavily on their controlling aspect to ensure the success of their business. […]
Marketing is an essential part of business. Without it, no business will survive. Marketing refers to activities that a business undertakes to advertise the sale or purchase of a specific product, service, or offer. Marketers determine the strategies to reach their target markets and create advertising strategies. Marketing is the primary way of selling goods […]
The COVID-19 pandemic has uprooted people from their jobs. It is estimated that as of April 2020, about 87% of events professionals have cancelled events due to the pandemic, according to data by the PCMA. With 70% of businesses moving face-to-face events to virtual platforms, it is undeniable the hardest blow was dealt to the […]