Preface I have been often asked about Startup Funding by entrepreneurs. There seems to be a lot of myths surrounding the subject of startup funding. So let me pen down some of my experience of startup funding. Pre-Requisites of Funding Gone are the days where you can get funded based on an idea. In order […]
Search: “product marketing”
We found 806 results for your search.
Explainer videos are an easy and effective way to connect with your customers. These short videos explain what it is your business offers, helping to clarify your product or service and ultimately increase sales and conversion rates. They also allow you to work with teams outside of your geographical location since animated explainers don’t require […]
Marketing has been through a lot of eras: from the mass-marketing era to digital marketing, and now data-driven marketing. In the age where data is much easier to collect and cheaper to host, small businesses are busy finding ways to leverage their comprehensive data analysis for the best marketing insights. Big data, surprisingly, is well-suited […]
According to scientists, the human eye can see millions of different colors. All of those colors in all of the variations create our world. We use colors to distinguish, to beautify, and to communicate. Each color depicts a meaning and can evoke different emotions. The use of color in advertising is a crucial element. What colors […]
Marketing is more than what meets the eyes. There are a lot of subtle and unconventional ways to create brand awareness and boost sales. The best part is that these modern ways are not even heavy on the pocket rather than a traditional advertising campaign. A successful marketing strategy does not necessarily mean you spend […]
Snapchat, Instagram, Twitter, Facebook, TikTok… The list of social media platforms is endless. And the world has fallen prey to them all. As of January 2020, there are 3.80 billion social media users worldwide. That’s a more than 9% increase since last year- amounting to 321 million new users. Moreover, on average, a person spends […]
There are mistakes to avoid with your ecommerce website if you are going to experience success in terms of traffic and sales. If you want to win the game of ecommerce, you will need to avoid these mistakes that I am about to share with you. These mistakes are part of the reasons why so […]
Hashtags have been in use online since 1988 when they were used on IRC. They first appeared on Twitter in 2007 and have since completely changed the way that social media works. These days you’ll find hashtags being used to great benefit on most major social media sites. Trending hashtags can make a global impact. Remember #metoo […]
Search engine optimization (SEO) is a valuable tool in today’s digital world, especially for businesses that want to gain more customers. Most consumers spend a significant portion of their time scrolling on their smartphones or browsing on their computers. Given this scenario, you can use your website to reach your target market and introduce your […]
Colours play an important role in attracting customers. People tend to make judgment subconsciously and in turn purchase products based on their physical appearance. Colours have a stronger bearing on customers than the design and quality. Therefore, packaging plays an important role in the branding and marketing of the product. If you have a specific […]