There are mistakes to avoid with your ecommerce website if you are going to experience success in terms of traffic and sales. If you want to win the game of ecommerce, you will need to avoid these mistakes that I am about to share with you.
These mistakes are part of the reasons why so many ecommerce owners are not experiencing success in their business. So, without much ado, here are 7 mistakes to avoid with your ecommerce website for successful business experience.
1. Neglecting SEO
No matter the number of hot products you may have in your store, or how beautiful your website may be, you won’t be able to reap maximum results if you neglect SEO. You may think you can run ads to always drive traffic to your website, but what happens if your ads are not producing results that will encourage you to run more ads?
This is why SEO is very important, and many ecommerce owners are not looking into it as much as they should. SEO will make a huge difference in the growth and success of your business.
So many users use Google when they want to shop for products or find information about a product. If your website is not optimized for search engines, then your competitors are taking your customers from you.
First, you will need to start with On-page SEO for ecommerce stores. This is the first stage for optimizing your site for search engine ranking.
2. Long and Confusing Domain Name
So many do not realize this at all. Your domain name must be easy to remember and easy to spell. If your domain name is not long, many will misspell it and mistakenly land on the wrong site.
Secondly, someone should be able to look at your domain name and have an idea of what you have in stock on your online store. Don’t go too general with your store. Choose a niche and only sell products in that niche. This way, you can use a domain name that tells people what you sell.
3. Not Optimizing for Mobile
This is one of the most important mistakes to avoid with your ecommerce store. It must not happen with your website.
Majority of the traffic for ecommerce websites comes from mobile devices. It is therefore mandatory that your website is mobile-friendly so as to give visitors to your site a sweet experience when they are browsing your site with their mobile phone.
Responsive design is a must for all ecommerce store. If you miss this, you are sure to miss a lot of potential sales that will be coming from mobile users.
4. Inadequate Product Images
It is a popular saying that an image is worth a thousand words. Customers can make a faster buying decision with just enough photos of a product. With more photos of a product, potential customers get to know more about the product.
Since customers cannot touch the product physically, one way to help them out is by providing enough photos of the product.
Make sure each product has at least 3 photos in various edges. If the product comes in multiple colors, make sure to include them all, or switch the color of your existing image.
5. Insufficient Product Description
This is one common mistake I see with most ecommerce stores. If your product description has nothing other than the manufacturer’s description, don’t expect to rank on search engines. Search engines will view these pages as duplicated copies.
Product descriptions are very important in generating sales for your business. Your product description should give complete details about the product, the benefits and a strong call to action.
6. Not Using Retargeting
When it comes to shopping online, majority don’t buy on their first visit to your store. Retargeting these people is very important to convert them into customers.
Retargeting helps to remind visitors who visited your site but didn’t make any purchase that your product still exists and they can buy now. With retargeting, you can really boost sales in your business. This is what is bringing the most sales for so many ecommerce owners.
7. Overlooking Content Marketing
Content marketing has become a major part of all online businesses. Investing in content marketing will surely result in driving massive organic traffic to your site as well as help build a lot of backlinks for your site, which is a ranking factor on search engines like Google.
If you have not started with this, you are not late. You can start by adding a blog to your site and start educating potential customers about products in your store.
Having a content marketing strategy will really help you stay organized to achieve a goal. You can’t just start publishing content everywhere all in the name of content marketing. You will need to have a strategy in place and a set goal.
Ecommerce is the latest trend and it has turned so many into millionaires within the space of one year. If you must join the league of successful ecommerce business owners, then you must avoid these mistakes with your ecommerce website.
Okon Joseph is the Founder of Weebo Media – a digital marketing agency that helps small business owners in the area of SEO, content creation and blog management. He is an expert in SEO and social media marketing.