Cloud Computing and Big Data – Technological Revolutions in the Digital Era

Large volumes of data are flowing through the digital platforms of organizations around the globe with every passing second. Thanks to the internet, this fast-paced data flow became uncontrollable in the world’s physical storage facilities. Considering the present data flow size is in terabytes, the name given to the model for its processing and analysis […]

Retail Insights: 5 Reasons To Monitor and Measure Footfall Data

The COVID-19 pandemic has fundamentally changed the retail sector, an industry already fraught with significant challenges. With consumers taking precautionary measures like social distancing, many retailers are seeing traditional shopping and spending habits waning. And while the crisis hasn’t fully abated, retailers can quickly adapt to the new normal by investing in the right technology. […]

The New Decade of Marketing: Focus on Conversion Rate Optimization

Conversion Rate Optimization or CRO refers to a systematic process which aims to increase the site traffic or visitors who take action, like filling out a form or convert into customers. Now more than ever, CRO helps consumers, executives, and investors progress in the marketing funnel to optimize the return of investment or ROI. In […]