More than ever, small and medium enterprises (SMEs) are enduring cyberattacks, trying to gain access to sensitive data or hold it hostage in exchange for ransomware. Unfortunately, it doesn’t look like this trend is stopping anytime soon. In fact, as far back as 2017, 70% of organizations claimed that cybersecurity risks increased significantly for them […]
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Snapchat, Instagram, WhatsApp, Facebook, SocialStar and now YouTube – every channel of social media is coming up with its own versions of Stories or content that disappears 24 hours after you post them online. This goes a long way to show that social media is gradually taking over a large portion of our lives, making […]
What are the benefits of Digital Marketing? Is digital marketing beneficial at all? Should a business look into it at all or should you focus on traditional advertising? Well, while we cannot say that traditional advertising is no longer useful, we can, however, tell you that digital marketing should be an integral part of your […]
Starting your own business gives you freedom and opportunity that few other “jobs” can. You have complete control over your time (a blessing and a curse), you don’t have a boss, and every decision you make is yours. However, similar things can be said about franchising. There is less freedom, true, but at the same […]
With the increasing advent of technology and the ever-changing demands of people as well as businesses, there has been a rise in technologies which have merged to make the lives of people easier. One of the latest technology hacks which have revolutionized the whole world is the proliferation of IoT solutions. The Internet of Things […]
Facebook has become an essential aspect in the realm of elections and political advertisement and all because of the various benefits that can be availed from the domain. The social media has become a great place for the development and the marketing of the political parties and the politicians. The campaigning process is most effective […]
Technology just keeps getting better, and there’s no stopping when it comes to the various innovations the industry can come up with. Digital marketing is now increasingly being used over traditional marketing efforts by many businesses globally, and trends change as consumers also evolve. Now more than ever, businesses are fast to adapt these changes […]
Creating an e-commerce website using Magento and integrating it with the right plugins, themes, hosting and so on could be a herculean task if you don’t have enough technical knowledge and experience. Even some business owners who can work on Magento, don’t do so, as they know it takes a lot of technical expertise, effort […]
Do you think site speed is not important for your e-commerce business? Then you couldn’t be more wrong. Research shows that 1-3 seconds load times increase the bounce rate probability by 32%, 1-5 seconds load times by 90%, 1-6 seconds load times by 106%, and 1-10 seconds load times by 123%. As you can see, […]
Social media is one of technology’s breakthroughs. It created many platforms for people all over the world to connect with each other. Not only that, but social media has also helped businesses by helping them build a brand and reach a wider audience and potential customers. In fact, one reason your business may not survive […]