Insufficient capital leading to tight budgets, improper planning, poor management, limited time, poor marketing, and sometimes tough competition are some of the top reasons why a good number of small businesses barely take off or find it hard to grow. Some of the reasons can be linked to administrative failure, whereas another good number are […]
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Notifications must be used in the right way in order to positively affect your app. It triggers various reactions from users. Many of them find notifications useful but many are also bothered by it. But remember, notifications are not just numbers on your app’s logo, they are much more than that. They are tools that […]
Managing a business and making it a success is no easy feat. Maintaining trust and transparency in the organization to ensure smooth and professional operations is essential. But, the difficulty of such a task is undeniable, not to mention expensive. Conventional methods like detectives, hidden cameras are obsolete now. Employers now popularly use employee monitoring […]
Do you use Instagram? Undoubtedly, the answer will be Yes. In just 8 years, this photo and video-sharing social networking platform has taken the world by storm. Today, almost every individual is there on Instagram, and even businesses too. Instagram, with around 1 billion monthly active users, has opened new doors for brand marketing. And […]
The modern times and society have made it more beneficial to market on the digital realm than on the electronic and print dimensions. Millennials have a strong presence, and their impact on the marketing of a company is significant. It is an essential move for a company to attract the millennials. Thus with the digital […]
The demand for a mobile app is one the rise in recent years and with the number of people depending on their smartphone for almost everything, creating a custom mobile app is surely going to benefit business owners. Almost all businesses these days are online and if you want your business to grow in the […]
Agencies providing content marketing services are now more inclined towards implementing tools that help and advance mobile SEO performance. Digital marketing specialists have realized how mobile search and browsing have replaced dependence on laptops for research and search purposes. Businesses are now clamoring to design and implement a mobile first SEO strategy that would help […]
This article takes the deep look on few significant trends of the year that has transformed the marketing. These new trends closely help in showing up the new opportunities to innovate the marketing with new ideas and strategies. No marketing strategy is new, however big data and analytics, automation in marketing, content marketing or Email […]
With so much information around us at all times, people are becoming more specific about what they what and how they want it. Generic optimization methods that only take care of tags, headers and keywords are not enough. People are looking for results about specific regions, brands and times. It is a result of the […]
When many of us think of advertising and marketing, we often think of television commercials. After all, these intermissions during our favorite shows are one of the main ways we’ve been getting our daily dose of marketing for decades. Now, though, this landscape is changing. After all, as technology changes, the way we watch TV […]