Mobile marketing is a general term that refers to marketing through mobile apps, mobile websites, and mobile ads, or any marketing that takes place on hand-held devices. On the other hand, mobile app marketing is aimed explicitly at app promotion, and most significantly at the interaction with—and retention of—all the users who have installed your […]
Mobile apps have been evidently emerging as the essential fuel for businesses to keep themselves up and running. Understanding the utility of such mobile apps, getting the right benefits from it could actually mean a complete transformation in the conventional ways of conducting online business. So how could mobile apps be competitively used for mobile […]
In the vast landscape of digital marketing, one strategy has stood the test of time and continues to deliver impressive results: email marketing. With its ability to engage and connect with audiences on a personal level, email marketing remains a crucial component of any successful marketing campaign. At the heart of every successful email marketing […]
The demand for mobile apps has risen rapidly. The reason? The modern customers proactively rely on them since these app brings convenience. This is the reason why many businesses are opting for a hybrid approach to development instead of native. Since the latter can be extremely expensive for many businesses, the concept of hybrid app […]
Introduction Businesses understand the diverse requirements of mobile applications, which provide a competitive advantage. There are approximately 6.7 billion mobile phone users worldwide. Based on estimations for the year 2026, the smartphone market and users will expand to 7.5 billion. An experienced mobile app development company provides a unique solution that fulfills the requirements. 5 […]
The art and science of designing a product’s packaging’s look, feel, and structure significantly impacts customers. From the physical container and labeling to stamping the brand identity, every aspect of the packaging is carefully crafted to make a lasting impression on the target audience. But why is so much time spent researching a thing that […]
According to Inc42, India ranks 111th in the mobile gaming segment in terms of user penetration and 6th in the global mobile gaming market in terms of market size. But, that’s not all. The country boasts of the highest mobile game usage and scores a whopping 2.63 while the global average stands at 2.27. The […]
Introduction It is important to understand how digital marketing can completely change the way you interact with your audience as you delve deeper into the field. The strategies you need to effectively engage with your customers are always changing along with the digital landscape. The growth of mobile marketing is one of the biggest changes […]
Agile development methodology for some years has been synonymous with efficiency, performance, and professionalism in the application or software development process. Agile practices have already made the traditional waterfall development methodology obsolete. Agility here not only refers to the speed of development but an effective approach to preventing errors with concurrent testing and evaluation. Agile […]
WHAT IS IoT The IoT is becoming a more viable topic of discussion both in the workplace and outside of it. It is a concept that not only has the potential to influence how we live but also how we work. There are a lot of complexities about the Internet of things, but I want […]