Hashtags have been in use online since 1988 when they were used on IRC. They first appeared on Twitter in 2007 and have since completely changed the way that social media works. These days you’ll find hashtags being used to great benefit on most major social media sites. Trending hashtags can make a global impact. Remember #metoo […]
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Launching your very own business is an intimidating but exciting prospect. There are so many ways it could go right, but also so many ways in which it could go wrong. There are, of course, things you can do to prepare for either eventuality. There are also lessons you need to consider if you’re going […]
Introduction Omni channel is a sales approach that seeks in providing customers with a shopping experience that is seamless depending on whether they do shop online from a mobile device or desktop, mortar store, or in a brick. When developing a strategy of marketing, one needs to meet customer expectations and providing the highest level […]
When we think about search engine optimization (SEO), most of the time we think about website content. However, many people overlook the fact that social media can be an excellent and effective SEO tool as well. Social media content does get indexed, which helps your SEO directly, and it can also drive more traffic to […]
Twitter is a powerful marketing platform with over 320 million monthly active users, which presents a gold mine for opportunities with massive potential to brand awareness. Marketing your product or service on Twitter requires strategic planning to keep your audience engaged, which lets you stand out of the competition. Some of the twitter marketing tips […]
In 2015, Brian Dean revealed a link building technique he utilized that had an 11% achievement rate. This strategy even multiplied his natural traffic in 14 days. The skyscraper technique is one of my most favourite methods to grow a useful blog. It doesn’t make a difference whether you’re assembling a new blog or an […]
Social media marketing is probably the most effective type of digital marketing. Consequently, many marketers are constantly looking for new ways to use social media platforms to promote brands and products. However, you must first understand the basics in order to get to more advanced techniques. Here’s how to use social media for PR. Understand […]
What exactly does the rise of technology bring? Innovation. And in a business setting, innovation is everything. It’s imperative to get ahead by improving the process of providing services and products. Otherwise, you’ll get swamped by the often-stiff competition. Technology isn’t just necessary to smooth out day-to-day transactions; it will also potentially help any company […]
So, you started an online business, but for some reason, you aren’t making any money. Unfortunately, there are many reasons why this could have happened. Here are the top reasons why your online business isn’t successful and how you can deal with these mistakes. #1 You Didn’t Have a Plan The worst mistake you could […]
Crafting a successful social media strategy is what you will exactly need for your business to grow. It solidifies your branding, generating high-quality leads, and sales. But it can also be a huge waste of your time. So, the key here is how you can create, carry out, and measure your entire plan strategically. For […]