Every business, including the affiliate marketing industry, experiences yearly changes that impact how business functions. These trends shape the industry and give it more vibrancy but also come with challenges that business people must learn to overcome. For you to remain relevant in 2020, in Las Vegas on 27 – 29 January 2020. This event […]
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Just two months to go and 2019 will also bid adieu to us. Just one more year and then a decade will be over. Have you realized? If not, this is the time you need to realize that over the decade we have witnessed several technological up-gradation, changes in digitalization trends and marketing policies. In […]
With the rise of the Internet, businesses and companies looking to promote their products and services online started searching for the best new method to engage with their audiences. After trying several methods which didn’t seem to be so successful, they decided to give content marketing a chance. And today, content marketing is the world’s […]
The number of people using social media is constantly on the rise and has grown substantially over the past few years. According to We Are Social and Hootsuite’s latest collection of Global Digital reports, the social media users worldwide have increased by 9% since 2018 to a total of 3.5 billion. Considering that approximately 45% […]
Personalization is an effective tool that has been used to market product and services over the years. Personalization makes customers feel valued and it helps them identify with a certain brand. For email campaigns, studies show that the emails that were personalized achieved higher click through rates than those that were not personalized. This goes […]
Today, there exist many Data-rich organizations which have spent huge investments, a significant time for building and handling CRM systems. But out of many, only very few organizations have identified their customers and grouped related info of each customer under “Single Customer View”. Besides, a considerable per cent of other companies hasn’t achieved Single Customer […]
Today’s rapid developments and advancements in technology no longer apply to just medicine and engineering, nor does the ability to reap its benefits only apply to large corporations. In a world where we are all connected through the internet, vast amounts of data exist, and along with it has come legions of resources to digest […]
E-receipts have gained popularity over the years with some firms going paperless. The receipts first came into play when online sales became a thing, but now even physical shops are giving their clientele this option. They are ideal for shops that operate purely online or for customers who tend to lose their physical receipts. When […]
When it comes to digital marketing, the phrase ‘history repeats itself’ couldn’t be further from the truth. The landscape of digital marketing is ever changing- dynamic to the point that things that were big last year might now be cast away for good. Indeed the strategies that I was using last year seem as if […]
Marketing is one of the most important things for any business and hence a lot of care should be given to marketing by all the business owners. The implementation of effective marketing strategies would result in the development of the business which is the ultimate target of all the owners. For example, you can consider […]