Today’s rapid developments and advancements in technology no longer apply to just medicine and engineering, nor does the ability to reap its benefits only apply to large corporations. In a world where we are all connected through the internet, vast amounts of data exist, and along with it has come legions of resources to digest and develop insights about this collected information. Although the number of resources, software, and platforms available to help your company have increased, it can be extremely overwhelming to decide which technological opportunities are the most vital for your company.
There are many questions you are likely asking yourself when considering how to go about making these decisions. Where should you be spending your money? Will investing in this kind of software or working with this data analytics company really help drive conversions and purchases in my store? How do I know what kind of internet ads I should be paying for?
We’re here to help you figure out where you should be investing your time and money, in order to get the most out of your investments and create a better marketing strategy for your company. Here are some of the top tools and skills you should be investing in today’s digital age.
If you’re a business owner, you’ve likely heard the phrase SEO being loosely tossed around. Everyone says that it’s beneficial, but what exactly in the world is SEO? SEO stands for Search Engine Optimization, and is commonly known for getting your company’s website to rank on the first page of Google for a desired and targeted keyword. Now why would you want to rank on the first page of Google? I think we all know the obvious answer, but if we have to spell it out, it’s because Google is the most used search engine on the internet, with over 5.5 billion searches made each day. It’s not only a place users get on to look for information, but a place for users to find trustworthy companies to buy from and go to. If you rank on the first page of Google, people are more likely to stumble upon your website, which will lead to more site conversions, which equals to good for business.
2. Data Analytics
Data analytics is the process of taking data that has been collected, and processing it to create insights, whether it’s being done through a software, algorithm, or manually. There are a number of data analytics software and applications out there for companies to utilize. Some of the simplest and most widespread use of data analytics for small companies and big companies alike is done through Google Analytics, which is available to any website owner of a domain. Information that is collected through Google Analytics can inform you about what keywords and search queries are leading to your site, the click through rates, impressions, and bounce rates of each page on your site, and more. Being able to understand this data can be value in interpreting which pages on your site are performing the best, and which ones could be improved or even deleted. It also provides valuable information about the user and customer experience, which is one of the most important strategies that a business shouldn’t overlook.
3. Google Ads
If you’ve noticed a common theme running through all of these topics, it’s that Google is involved, which is a no brainer. As we mentioned before, there are over 5.5 billion searches made each day on Google, and because every time a search is made, at least three ads are shown in every search query, each of these searches equates to an opportunity for your company’s ad to be seen. Creating a Google ad also gets you access to another huge audience – YouTube. Google owns the largest video platform in the world, which means if you’ve got a Google Ad, or better yet a video, it has a chance to show up on YouTube. Some of the key tips to remember when creating a marketing budget and deciding to use Google Ads is who you’re target market is, and ensuring that your ads are geared towards this specific age group and demographic.
We haven’t named every marketing tool available to you as a company to increase your outreach and improve your marketing strategy, but these areas and strategies listed above on the internet are a great place to start.
The 4Sights team has over 20 years of expertise in improving business operations, software development & integration, and consulting services for enterprise & SMB companies. Offering services in Business Analytics, Data Science, Lean Six Sigma Business Solutions & Process Improvement.