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Corporate Feature Story

5 Helpful Advantages of Working With a Staffing Agency

Finding qualified talent to fill open positions remains a challenge for new and small businesses. Before the onset of Covid-19, the labor market was extremely tight. With the threat of the pandemic in the air, many workers now prefer unemployment to the possibility of contracting the disease. With the current combination of factors, you might find yourself […]

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Feature Story Miscellaneous

How to Create the Greatest TV Commercial Ever

Despite the rise of digital media, a TV commercial is still an effective marketing medium. According to a Nielsen study, Americans aged 18 and above spend at least four and a half hours watching TV. The time they spend on TV is higher than the three hours used on smartphones. But not every TV commercial appeals […]

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Technology

Secrets Of Lead Nurturing To Convert Faster

Lead Nurturing or customer cultivation basically consists of: Identify which leads are prepared to make a purchase. Give them relevant information or educate users who are not yet ready to buy by establishing a personalized relationship with the lead in question through high-quality content, which is conducive to the stage of the purchase cycle in […]

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Feature Story Technology

Top 4 Tools to Help You Transcribe Audio

There are hundreds of tools to transcribe audio on the internet, but not everything you see is up to the mark. The major problem with such sites is that they sometimes sell your data and earn from them. On the other hand, some sites don’t deliver you the result but get the payment they wanted. […]

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Feature Story Health Social Media & Marketing

What Is a Healthcare Advertising Strategy? (And Why Do I Need One?)

Creating an advertising strategy in the medical industry is a different beast. In other industries, your goal is always to broaden your audience by creating a marketing strategy that appeals to a wide group of people. The opposite is true of healthcare advertising. You’re not dealing with a lack of demand – the customers are […]

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Feature Story Social Media & Marketing

5 Ways to Increase Social Media Engagement

Every business should include a social media strategy in its marketing plan. No matter what goods or services you are selling, consumers and businesses alike will research your digital profile. Engaging social media posts are a proven way to control your message, broaden your reach, and target your ideal customer. However, social media is far […]

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Business

Brand Messaging: A Quick Guide for Business Understanding

Have you ever given thought to what is the one element in marketing which ties up all the content created and promoted for your business? It is Brand Messaging. Brand Messaging is known to be the underlying message or value proposition which is conveyed with aspects like the language or tonality in your content. Brand […]

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Feature Story Technology

CRM Software. Is It Worth? Pros & Cons

High end technological advances in IT generated graphical programming platforms, a breakthrough that has completely thrown hand coding back to the dust. This new platform makes it easier for non-technical developers to build applications by means of visual interface. These are referred to as low-code development platforms. This level of tech has seen a drastic […]

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Feature Story Social Media & Marketing

Paid Social Media – Which Platform Should You Use?

In the digital marketing space, most of the businesses realize the importance of the booming social media presence. Currently, there are a lot of social media platforms, but the one you adopt for your business plays the most significant role in your social media marketing success. Social media marketing is a modernized way of engaging […]

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SEO Social Media & Marketing

SMO and its Relationship with SEO

Before we dive into understanding the relationship between SMO and SEO, let’s read on to know what SMO actually is. It is short for social media optimization which is a tool to promote awareness, understanding and representation of a specific product. It is more like a strategy that brings consumers and producers together and closer […]