The SaaS industry’s rapid development entails changes in customers’ behavior. People prefer trying a product to talking with a salesperson or visiting long demos. In other words, the sales-led strategy common for the high-touch customer engagement model becomes a bit outdated giving way to the product-led growth approach. Why does a sales-led strategy die out? […]
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The world we see today is evolving at a faster pace. From lantern to tube lights, from letters to emails, from carriages to cars, man has found ways to make his life more luxurious, to satiate his desire and lust for more. Gone are the days when one used to spread himself on the roadside […]
What is a keyword tool? The tool used by search engine optimization experts to find search words used by users while looking for products, services, and general guidance. A keyword is a word or collection of words used by internet users to search for what they are looking for. There are many keyword research tools […]
It is fair to say that Instagram has been one of the most profound social networking sites available worldwide. Influencers and Social Media marketing agencies have been banking on the critical data and stats on Instagram to explore and opportunity. As per the recorded data and stats USA, Brazil, and India are the leading countries […]
The COVID-19 pandemic has uprooted people from their jobs. It is estimated that as of April 2020, about 87% of events professionals have cancelled events due to the pandemic, according to data by the PCMA. With 70% of businesses moving face-to-face events to virtual platforms, it is undeniable the hardest blow was dealt to the […]
One of the latest trends and most debated things about HR is AI – artificial intelligence, an area of computer science in which computers are built to do and behave as humans. The concept has been present for many years, but in the last few years technologies surrounding AI have reached a great speed of […]
At first glance, it might seem like Conversion Rate Optimization and Search Engine Optimization do not correlate. On the one hand, SEO focuses on optimizing content for search engines so websites can increase their visibility. On the other hand, CRO optimizes content for a better user experience, which, in return, increases the chances of users […]
Introduction Social media has gone beyond the typical social networks to marketing platforms. Be it Facebook, Instagram, Twitter, Snapchat, LinkedIn, every social platform has become a key element for marketing. No matter what business you do, social media can boost your performance by driving more customers. When it comes to social media marketing, it’s important […]
Being certified means that you take your career seriously and are interested in developing your skills to provide high-quality services. Having this mark on your CV list, eases your way in landing on a good job. Certification Certbolt PMP proves how qualified you are in your experience and knowledge, for that reason it’s always worth […]
On the 26th of January, 2021, Sinclair Broadcast Group, local news and sports media leader, announced Jeffrey Lewis’s recruitment as its Chief Compliance Officer. The role of CCO is a new position in the company, which will report directly to the company CEO and President, Chris Ripley. Lewis’ Position as Sinclair’s CCO Lewis will act […]