Having a web-based business is nothing unusual these days. Many companies want to make an online presence with the expectation of gaining more popularity. In fact, today, it is possible to manage and run a business online. You do not need to have any physical office at all. That can only be possible with a […]
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A small business firm requires a competent website marketing strategy! Today, the internet has significantly modified the way the majority of businesses are creating and promoting their brands. Also, customers today want to engage with brands online and then arrive at a purchasing decision. Based on a study by Business Insider, about 40% of the […]
Marketing is essential for a modern business to stand out from the competition, and with everyone shouting to be heard, effective marketing is one way to show what makes a business unique.Marketing techniques vary, and what works best is different for each business. However, there are some universal marketing rules that are good to follow […]
Venturing into ecommerce or the internet business is a great deal at this era and day. Many companies are reaping big from online businesses, which clearly show the abundant opportunity that the internet offers. However, you need to learn how to keep your business on the top and on the right path for your customers […]
Nowadays, most of the social interactions and communications happen over visuals, instead of text and other modes of communication. From sending a selfie to snapping a group picture, ruling the social media news feed is all about sharing visuals. From a business point of view, the impact of this visual content growth can be seen […]
Human psychology is complex. And of course, difficult to understand. Have you ever been through times when your loved one or a close friend gives you a piece of advice? Or suggests you a product. Quite often, you ignore it. But, when it comes from a third person, it immediately strikes you. Even if they […]
Most of the business owners jumping into the field of digital marketing have this basic notion that they have to drive traffic into website to achieve the marketing goals. What they generally fail to realize is that most promising aspects towards marketing success is not quite associated with web traffic, but it lies with the […]
The ways dealerships spend their marketing funds is beginning to change drastically. Nowadays, we are seeing that the amount of money that was traditionally invested in TV, billboard and newspaper ads has been shifted towards banner/display ads, Search Engine advertising, SEO and other digital marketing tactics. Sea Change by the Numbers Ad spending within the […]
In the technology advanced epoch, the businesses have multiple platforms that stretches across numerous devices to reach their customers. Undoubtedly, the multifaceted digital avenues are an opportunity for businesses to reach potential buyers easily and flexibly. However, this contributed to make the customer journey more complex. With the current ongoing explosion in the volume of […]
Ofcourse, digital marketing is not something that you can compare with Mad Men! The decaying carcass of Don Draper definitely seems to be the end of gut-driven marketing era. Moreover, the digital world seems to be always in pair with humongous data streams. Nowadays, you can describe everything by numbers starting from human behavior to […]