Social Media Platforms have become an essential medium for brands than ever before to increase their sales. Today, social platforms have evolved into more of a marketing medium due to their whooping user base. Until a few years ago, social platforms were considered to be the place for teens and people in their twenties. But […]
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The pandemic has affected all types of businesses, from oil companies to small coffee shops around the corner of your house. Right now, approaches to branding, PR, marketing, and buying habits are changing. They become more rational and conscious. In this article, we decided to figure out how the coronavirus pandemic is changing social media […]
With a combination of human innovation and modern technology, telemarketing may be more relevant than ever before. But why is telemarketing still such a great way to reach modern customers? In the Internet age, it’s tempting to think that phone calls don’t get results. However, contrary to popular belief, telemarketing remains a clever and effective way […]
Marketing has been through a lot of eras: from the mass-marketing era to digital marketing, and now data-driven marketing. In the age where data is much easier to collect and cheaper to host, small businesses are busy finding ways to leverage their comprehensive data analysis for the best marketing insights. Big data, surprisingly, is well-suited […]
Marketing is more than what meets the eyes. There are a lot of subtle and unconventional ways to create brand awareness and boost sales. The best part is that these modern ways are not even heavy on the pocket rather than a traditional advertising campaign. A successful marketing strategy does not necessarily mean you spend […]
COVID-19 has already hit every sector of the economy from production to markets. The pandemic has reached almost all countries, forcing most of them to remain in lockdown. The economic impact will significantly depend on how the public reacts to the current situation. As the virus spread across the continents, the world is witnessing a […]
The printing press was created in 1440. Ever since then, marketing and advertising campaigns took the form of posters plastered on walls and the pages of magazines. Then, the internet came into play, completely changing the game. Now, the most successful marketing campaigns are all online. If you don’t know how to pull off a successful […]
No matter what your product or service, you need to be reaching millennials. They are set to be the largest living generation at some point in the next year or two. Those born between 1981 and 1996 are the generation that receive a lot of flack, but they are more savvy than previous generations in […]
Regardless of what type of business you are running your prospects of growing your sales and finding new customers are going to be seriously restricted if you do not have an online presence. An overwhelming number of transactions are completed daily online and your business needs a website to have that visibility required for customers […]
If you are looking to make your dreams of owning a business into a reality, take the plunge and just get it done. There are many ways to get funding for your business concept without tapping into the usual commercial banking loan that has a long list of requirements. From unsecured business loans to angel […]