It is essential for small businesses to know that social media is here to stay and its involvement in business will rise more and more in future. This is because social media has changed the methods of marketing and these new methods are way more effective than traditional methods. When you look around you will […]
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An expo or trade show provides your firm with a once-in-a-lifetime opportunity to make a name for itself in your industry while gaining access to the same audience as your competitors. Due to the fact that so much of our marketing is done online, it is easy to be misled into assuming that exhibitions are […]
Probably, if you’re anything like our digital marketing team, you’re currently running or have run Facebook ads in the past, and it’s likely you’ve experienced some great campaign wins, as well as some campaigns (or spends) you wish you could have taken back. Today’s article focuses on some of the wins from 16 of the […]
The global social media ecosystem is constantly evolving and growing. Social media leaders like Facebook, WhatsApp, and Instagram have over a combined 3.6 billion active users across the globe. Now, social media platforms, due to their massive user base, have also opened new opportunities for businesses to grow. These platforms have allowed companies to reach […]
Your YouTube channel needs to be promoted now more than ever. Is there a particular reason for “now”? YouTube is the second most visited website on the web, and as more and more of us consume video, the writing is on the wall. You should take advantage of as many promotional tactics as possible if […]
Choose the Right Shows Before attending a trade show, check other events. There might be a more suitable trade show you can sign up for as an exhibitor. Have your marketing and sales team study attendees and exhibitor lists. This information will help you find the right trade show to be at for maximum success. […]
4.70 billion people around the world now use social media which makes up half of the world’s population. These jaw-dropping stats show us how many people have moved onto a digital platform. Everything around us has been digitalized whether social interactions, events, or businesses. However, in order to use social media effectively, it is important […]
A career in hotel management is diverse and often requires you to wear many hats. Keeping up with management trends is a task that sometimes gets pushed aside. However, to keep your skills fresh, it’s essential to carve out some time to study new strategies. Here are six ways you can take your skills up […]
SMEs and entrepreneurs need to make sure that their businesses thrive and continue to grow to create economic value, as small enterprises are the backbone of the economies of most countries. One of the best ways to make sure the project is going well is to consider the 10 factors following the growth of small […]
Instagram is arguably the most visually appealing social media platform that has evolved into one of the most popular online marketplaces. As an online business, growing your followers should be seamless. Here are the top 10 tips to get you started with the right mindset. #1. Schedule posts in advance: Posting at the right time […]