Categories
Social Media & Marketing

5 Easy Ways to Improve Your Marketing Strategy

Marketing is a powerful tool used to keep any business afloat and ensure its survival according to Forbes. However, the biggest obstacle is the effectiveness of the marketing strategies a business adopts. Marketing strategies and tactics that worked in yesteryears may be stale today. Therefore, you need to adjust your strategies in line with current […]

Categories
Creative blog Feature Story

A blog to Help: Why a Company Needs a Corporate Online Blog

There is a widespread belief: if a company website has a corporate blog, it signals to the user: “They care about clients”. However, most business blogs look like a graveyard of dull articles, the content of which is not interesting for the readers. It feels like many companies care about the mere fact of having […]

Categories
Corporate

Employer Branding Meets Leadership Branding (5 Tips to Cross-Check)

Any company that aims at standing out in their niche market must ensure that they have the best team on board. With the right people for the job, a business can easily maintain perpetual growth and create new avenues for revenue generation. Still, unlike back in the yesteryears, it has become increasingly easy for people […]

Categories
Feature Story SEO

Link Building – Learn About Its Importance In SEO

Link building is a key aspect of SEO. This process aims at obtaining hyperlinks from other sites to your website. These acquired hyperlinks help the user navigate between webpages on the internet. The process of link generation is difficult. Several methods can help build links. If a business achieves mastery in building superior-quality links, then […]

Categories
Social Media & Marketing

How to Frame a Marketing Campaign that will Result in Conversions

Integrating hard selling and soft selling… A creative copywriter or salesperson has to deal intelligently with figuring out how to turn readers into customers. After that, the next step is to encourage them to come back again and again as recurring visitors on the website and make them get to a purchase. If you’re going […]

Categories
Web Design & Development

Why You Need To Update Your Website

Presently, a website is an integral part of almost every business. Using it, a company can have its space on the web to freely promote products, connect with clients, and emphasize branding. However, while it provides benefits, maintenance requires time and work. Consequently, many company sites are still using old designs and technologies. If that’s […]

Categories
Technology

Helping Entrepreneurs to Create Better Customer Experience with AR

Introduction Customers are the true asset of every organization. According to you, what is the top requirement for maintaining a healthy relationship with them? The answer may cover a range of options. It includes satisfying their needs, problem resolving nature, shows a positive attitude, and the list goes on. In this unending list, connectivity is […]

Categories
SEO

SEO Guide: Everything a Beginner Needs to Know (in 2021)

Can you make a guess – What is the most hotly contested topic in the world after international peace? It is- “Is SEO optimization really important for an online business?” Some people claim that SEO marketing is an overrated concept, while stats prove that SEO is far from obsolete. Let’s leave this to you to […]

Categories
E-commerce

Why does an eCommerce Platform need CRM?

To reach your target audience in the highly competitive eCommerce market, your company must find a way to stand out. Understanding your target audience and communicating effectively with them might help your business grow and earn more money. Using a management tool, you can try to collect and analyze data about your clients to make […]

Categories
Business

Top 7 Traits of a successful franchisees

Brand‘s goodwill is directly impacted by the success/failure achieved by its franchise partners. Hence, the performance of franchisees matters a lot. Needless to say, not all franchisees are same. They are of both kinds: potential ones and lacking ones. Of course, no brand would like to offer franchise to the latter.  When the traits of […]