As a tech professional, you need to demonstrate your expertise and value to the team. In fact, with so much responsibility on software developers, engineers, and other technical staff, communication skills are more important than ever. Check out this article for some helpful tips on how to address people the right way in the tech […]
When someone says the word startup, we instantly recall various success stories and picture exponential growth. Different types of startups launch multiple products and services every year. In reality, startups are the paramount business models that drive modernization and economic growth in the market. It is the modern way of standing on your own feet […]
Due to the advent of technology and the rising popularity and use of social media as marketing platforms, people are now debating whether trade shows, exhibitions and conventions are still efficient and effective avenues for brands and businesses to market their products and services. Especially with the COVID-19 pandemic that affected the entire world in […]
The automotive industry has come a long way since the 20th century. Today, vehicles have varied features that attend to the needs of a large population of potential car buyers. The field grows as new technology is discovered and implemented to manufacture the latest cars. Here are the top five ways the auto market will […]
Introduction Social media offers many opportunities to businesses, including brand recognition and forging a consumer-brand relationship. If you are using social media to promote your business, you cannot expect to work with only one social media platform. A strategic branding using social media entails juggling multiple social media channels. This is to ensure that you […]
Internal linking consists in adding links to the content of a webpage. Usually, those links appear as colorful, clickable, and bold words that redirect the user onto another page of the same website. Web owners and content creators use these internal links to suggest articles from their site and thus encouraging users to spend more […]
Like most of us who spend our “work lives” in the world of sales and marketing, improving user experience (UX) is something that is always at the forefront of my thoughts. Creating an experience that is not only authentic to your brand, but also engaging to your user, is crucial. Organizations that are successful at […]
In recent years, eCommerce is slowly adopting B2B businesses. Researchers declare that9% of sales of B2B products occurred through eCommerce websites. Although the global pandemic has worked as a catalyst for these B2Bs, they are now more transforming the digital world. The leading B2Bs, for example, manufacturers, distributors, and their suppliers, quickly adopted the new […]
Any individual or business that wants to reach more people must embrace social media. If you think about it, people spend a lot of time catching up with each other on social platforms and networking sites. By 2018, Instagram users averaged 53 minutes per day on the app. During the COVID 19 pandemic, this time […]
Integrating hard selling and soft selling… A creative copywriter or salesperson has to deal intelligently with figuring out how to turn readers into customers. After that, the next step is to encourage them to come back again and again as recurring visitors on the website and make them get to a purchase. If you’re going […]