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Business E-commerce

5 Tried and True Tips to Skyrocket Your Ecommerce Business Success

Running a successful ecommerce business isn’t easy. You need to implement tried and tested marketing methods, use the right tools, and put in hard work and determination to develop a successful ecommerce business. While achieving success takes time, energy, and resources, there are ways to help you optimize your efforts and gain the best results. […]

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Business Feature Story

Helping B2B Business Move Toward D2C: Why It’s Not as Simple as Doing a Quick Redesign

More consumers are expecting businesses to maintain an online presence and offer products and services to online markets, leading traditional B2B businesses to shift some or all their business to ecommerce to keep up with demand.  Though the D2C model seems like it should be exclusive to B2C brands, many B2B brands can add new […]

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Business Web Design & Development

5 Tips for Designing Your Small Business Website

The idea behind having a website for your business is to create a strong online presence that will help drive up sales in the long run. However, designing a website for your business can be a bit challenging, especially if you’re new to the industry. The following are some tips that will help you design […]

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Social Media & Marketing

15 Actionable Writing Tips to Improve Your Digital Marketing Strategy

Written content is one of the most essential parts of digital marketing strategies most brands and companies develop and follow. While video content dominates the marketing industry, the written pieces are also important for those who still prefer to read and for search engines, of course. Below we have gathered 15 effective and actionable tips […]

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Social Media & Marketing

Importance of Facebook Marketing in Social Media Marketing

These days, Facebook is gaining more popularity because it enables businesses to market their products and services in an innovative way. This article caters some useful tips that can help you to do Facebook marketing properly to increase sales and earn profits. If you are running a dedicated business page, it is crucial to reply […]

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Feature Story Technology

How does a programmable logic controller automate an industrial application?

The inventor of the PLC is Dick Morley, an American engineer who was an expert in computer design, artificial intelligence, and automation. He received numerous awards throughout his career. Dick Morley is credited with inventing the programmable logic controller in 1968. He led the team that led the development of the first PLC while he […]

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Business

Email Marketing and 4 Other Digital Marketing Strategies You Should Know

There are plenty of reasons email marketing is still an effective strategy. . We have over four billion email users around the globe—far more than Facebook and Twitter users combined. In other words, more than half the world’s population has access to email accounts they check regularly. It makes email marketing a gold mine for […]

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Feature Story Technology

Pros and Cons of Facial Recognition Technology

Turning your Apple product on is as easy as pretending to take a selfie. The tech giant’s facial recognition software adds an obstacle to would-be thieves, but it also opens a major ethical concern. Just how far will facial recognition technology (FRT) go? When Technology and Ethics Collide Apple isn’t the only mega-conglomerate using this […]

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Feature Story Social Media & Marketing

Game-Changing Tips for Obtaining a Lot More Followers on Instagram

With a huge variety of influencers and brands showcasing their web content on Instagram, it became one of the most preferred social networks platforms. The involvement price on this system is very high as contrasted to various other social networking websites. Which’s why businesses utilize the power of Instagram or IG to market their product. […]

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Feature Story Social Media & Marketing

6 Common Marketing Mistakes That Will Make You Lose Money

Advertising and marketing aren’t guaranteed to be successful all the time. Business owners who are new and inexperienced are more likely to fail than succeed in their marketing campaigns.  Businesses can define marketing campaigns in many different ways, and, of course, not all of them will be successful. It’s widely believed that a strategy fails […]