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Business Social Media & Marketing

4 Effective Offline Marketing Tactics for Local Businesses

With online marketing becoming the dominant way companies choose to market their products, a lot of businesses are overlooking the possibilities that come with more traditional approaches to marketing. This is a huge missed opportunity especially if you are a smaller local business who can have a hard time making it on the global market. […]

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Technology

5 ways to shorten your app development timeline

The simplest app can be built in just 20 mins, well, if you’re using a platform like Configure.it. If you’re starting from the ground up, it might take days, months or even years to develop a perfect app comprising all the functionalities and features that you had set out to deliver. Creating mobile apps for […]

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Social Media & Marketing

Social Media Trends That Will Impact Digital Advertising

Snapchat, Instagram, WhatsApp, Facebook, SocialStar and now YouTube – every channel of social media is coming up with its own versions of Stories or content that disappears 24 hours after you post them online. This goes a long way to show that social media is gradually taking over a large portion of our lives, making […]

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Miscellaneous

10 colors and the emotions they evoke (with a focus on print marketing)

Color is powerful when it comes to print marketing. Although it could be imperceptible to your logical brain,your company’s logos, branding and other offers of print advertisement rely on color as a valuable asset to evoke certain emotions in viewers. Therefore, the power of color is both emotional and practical since almost 93 percent of […]

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Social Media & Marketing

Top 10 Awesome Benefits Of Digital Marketing

What are the benefits of Digital Marketing? Is digital marketing beneficial at all? Should a business look into it at all or should you focus on traditional advertising? Well, while we cannot say that traditional advertising is no longer useful, we can, however, tell you that digital marketing should be an integral part of your […]

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Social Media & Marketing

How to Use Social Media to Recruit a Perfect Employee?

Are you utilizing the power of social media as a part of your hiring process? If you’re not, you’re in the minority. According to a 2017 study by Career Builder, 70% of all companies are now using social media as a hiring tool. The HR professionals who use only the job sites might see this […]

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Social Media & Marketing

Facebook Advertising – Low-Cost Opportunity for Deep Targeting

Today people are comparing Facebook ads to the Google AdWords platform. Several people around the globe strongly believe that Facebook ads have the potential to overtake the Google AdWords platform in terms of its reach in the next couple of years. If you are reading this in America, you must step up your Facebook ad […]

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Social Media & Marketing

How to Target Millennials Using Digital Marketing?

The modern times and society have made it more beneficial to market on the digital realm than on the electronic and print dimensions. Millennials have a strong presence, and their impact on the marketing of a company is significant. It is an essential move for a company to attract the millennials. Thus with the digital […]

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Feature Story Technology

How to Improve Your Business Privacy?

Cybersecurity and protection of confidential data are very important for any business, as hackers have become a lot more sophisticated in their attacking techniques nowadays. New malware and viruses are getting released on the internet every now and then, which is used by cyber criminals to steal confidential data from businesses such as account numbers, […]

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Web Design & Development

The Complete Beginners Guide to Front End Web Development

Front end web development is a dynamic field. The trends and technologies are always evolving and challenges your creativity as well as technical prowess. Web development roles help you remain motivated to learn new things and come up with better solutions to customer demands. Best web development companies are represented here. If you are an […]