Like most of us who spend our “work lives” in the world of sales and marketing, improving user experience (UX) is something that is always at the forefront of my thoughts. Creating an experience that is not only authentic to your brand, but also engaging to your user, is crucial. Organizations that are successful at […]
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If you are thinking about opening a blog, 2021 is the right time to do so. And there are very strong reasons why I’m making such a statement. We’re all aware that the Covid-19 pandemic laid waste to most of 2020. Therefore, 2021 is the time to start on some new projects that can help […]
Everything in life involves growth and change including businesses. If a business does not adapt to the new trends and changes taking place in the global market they risk being left behind. Global markets are a tough arena to compete in and if businesses, small or big want to survive they need to use the […]
eCommerce has revolutionized the business world. Today companies can easily buy and sell products/services over the internet. eCommerce advertising is about the online promotion of products and services that you are offering. It’s the process of designing and implementing proven strategies that encourage your customers to buy from you. Advertisement can be done using many […]
The emergence of Covid-19 has broadened the spectrum of on-demand food delivery apps. Once considered a luxury, food home delivery has now entered mainstream. Almost everybody with access to the internet and a smartphone have ordered food online by using a food delivery app. Food delivery apps like DoorDash have stepped up their operations due […]
Visual search on social platforms and search engines is a trend that digital marketers shouldn’t underestimate. A HubSpot study confirmed that the average person can remember 65% of visual content for up to three decades. That said, visualization is an important aspect of digital marketing and equally important in the customer journey and business growth. […]
Link building is a key aspect of SEO. This process aims at obtaining hyperlinks from other sites to your website. These acquired hyperlinks help the user navigate between webpages on the internet. The process of link generation is difficult. Several methods can help build links. If a business achieves mastery in building superior-quality links, then […]
Presently, a website is an integral part of almost every business. Using it, a company can have its space on the web to freely promote products, connect with clients, and emphasize branding. However, while it provides benefits, maintenance requires time and work. Consequently, many company sites are still using old designs and technologies. If that’s […]
Can you make a guess – What is the most hotly contested topic in the world after international peace? It is- “Is SEO optimization really important for an online business?” Some people claim that SEO marketing is an overrated concept, while stats prove that SEO is far from obsolete. Let’s leave this to you to […]
SEO specialists are the experts you need to increase business and visibility. SEO is the latest buzzword in digital marketing, and there’s a reason people specialize in it. There’s also a reason that it’s offered by so many different companies. It’s because being found online is tough. There’s a huge amount of noise out there, […]