If you own a website through which you indulge in e commerce activities, you know quite clearly that you know to do quite well to run your business well. There are many ways in which for a small business/startup website which is optimized for SEO is the best bet. I am sure that all of […]
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Social media is considered to be one of the most powerful mass media tools in existence, yet many entrepreneurs and business leaders focusing on their local market fail to recognize the enormous potential of social media for their small business. The truth is that, quite simply, social media can put any business on the proverbial […]
The world of online marketing is expanding at a rapid pace.The business owners who were previously only focused on offline marketing have started giving more attention to online marketing platforms. These online platforms are apparent in the form of shopping sites as wellas e-commerce websites. The main idea behind the creation of such virtual platforms […]
They dominate the headlines within business news. They are on everyone’s radar. But what distinguishes a business leader from one that is worth following than another? The constant changes within business environment through new technologies and innovations all stand as impact to an organisation. However, it is the strategy and decision making that is critical […]
One of the barriers you will face when you start a new business is a lack of reputation. You’ll find many consumers will stick to the large, well-known retailers and providers who they are familiar with and therefore trust. If you’ve been buying books from Amazon, why would you switch to a new online bookshop, […]
Insufficient capital leading to tight budgets, improper planning, poor management, limited time, poor marketing, and sometimes tough competition are some of the top reasons why a good number of small businesses barely take off or find it hard to grow. Some of the reasons can be linked to administrative failure, whereas another good number are […]
Today owing a business is not as easy as it was earlier i.e. around 20 years back, now we are living in a world which is fueled by technology, to survive and to successfully run your business (be it small or big) in this competitive world, every business owner needs to create and maintain a […]
The visual appeal and aesthetics of websites are essential for creating the most important first impression about sites and encourage visitors to explore it. To open the gates of the website to viewers, you have to create attractive sites but to move ahead and use it for launching online marketing campaigns you must incorporate SEO […]
Nowadays social media is home to both big and small enterprises. These businesses use social media to market and promote their brands in a variety of ways. Sadly, many organizations make blunders in their strategies that can cost them heavily. Below are seven common social media blunders that you might make. If you’re guilty ensure […]
It is famously said ‘money is in the list’ and as a business owner or digital marketer working on your client’s project you would constantly be looking out for new ways to build your mailing list. Traditionally most businesses would use their static forms on their websites to build email lists. Though rewarding this strategy […]