The thing with startup ideas is that they need to be ‘started’ to succeed. How many times have you thought of your dream venture but found yourself wondering where to start? It seems like a hustle, but it won’t sound much of a problem anymore if we lay it out in simple steps. We can […]
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For nonprofit organizations, fundraising is very essential and to create a strategy for nonprofit fundraising is the very first step to ensure that you reach your desired fundraising goals. A successful strategy of nonprofit fundraising depends upon your ability to represent to the right people, at the right place and time, and tell your story […]
Business, regardless of its size needs constant attention, care and repair because you fail to do this then your entire investment (both emotional and financial) goes down the drain. The swift flow of communication, proper design, creation and completion requires an efficient team and undivided dedication to remain in the business for a long time. […]
As both businesses and individuals are moving toward social media, microblogging has become a great informative tool for marketers, influencers, and brands. Just like blogging on the web, microblogging is one way of increasing engagement on social media platforms. These platforms are therefore amazing places to start your own microblog. There are some general tips […]
A free SEO tool to help you analyze how Google’s changes to the algorithms have affected you. One of the very worst things that could happen to any SEO or digital marketer is checking into Google Analytics and then seeing that all of your traffic has dropped off a cliff’s face and you’ve been left […]
Any organization, who wants to want to get a competitive advantage in a digital marketing era, must enhance its website viability by using different tools on Google and other search engines. When doing online marketing, small and medium scale business owners are under pressure to increase their target audience or results on the website. But […]
Lead Nurturing or customer cultivation basically consists of: Identify which leads are prepared to make a purchase. Give them relevant information or educate users who are not yet ready to buy by establishing a personalized relationship with the lead in question through high-quality content, which is conducive to the stage of the purchase cycle in […]
In today’s environment of increasing digitization, customers and employees alike expect to be able to quickly generate a PDF with data from the company website. Programmers are often asked to quickly add this feature to websites to meet business needs. While some developers still opt to create new tools from the ground up, more and […]
Creating an advertising strategy in the medical industry is a different beast. In other industries, your goal is always to broaden your audience by creating a marketing strategy that appeals to a wide group of people. The opposite is true of healthcare advertising. You’re not dealing with a lack of demand – the customers are […]
Have you ever given thought to what is the one element in marketing which ties up all the content created and promoted for your business? It is Brand Messaging. Brand Messaging is known to be the underlying message or value proposition which is conveyed with aspects like the language or tonality in your content. Brand […]