What is SEO?
For newcomers in the digital industry, understanding SEO is a huge hurdle. People don’t have any clue about its types & techniques and eventually end up struggling to rank better despite competitive services or content. It’s always better to hire experts to do it for you, especially agencies who tend to have a lot of experience working with different clients. And here’s a site that lists the best Digital Marketing Agencies in India.
Anyways the word Optimization in “Search Engine Optimization” refers to the enhancement of content on your website or even social media platforms according to the ranking algorithms of popular Search Engines. To make it easier for you, let us break it down for you in a simpler way. When people look for a key phrase on Google, say for instance: “benefits of aloe vera gel”, the websites that rank on top have molded their content according to Google’s requirements.
Types of SEO in Digital Marketing
There are various platforms, tools, and techniques to use SEO to fetch good results. So, if you apply the right techniques of SEO in your content, you shall be able to rank high and compete with the established sites easily.
Although there are many types of SEO techniques that you can apply on various platforms to attract organic traffic, here are the main three types of SEO in digital marketing.
1. On-page SEO
2. Off-page SEO
3. Technical SEO
On-page SEO is one of the most popular types of SEO as it includes optimizing the web pages to fetch organic traffic directly from the search engines. Also known as on-site SEO, it refers to molding the content, URL as well as title to get your web pages easily indexed by Google. This is one of the most important and effective forms of SEO technique.
However, one of the biggest drawbacks of using this SEO type is the frequent changing of complex algorithms of Google. Even though search engines easily crawl on-page SEO, they quickly de-rank if the website is plagiarised, overstuff keywords, or doesn’t have valuable content.
Requirements for On-Page SEO:
- Use the focus keyword in your URL and shorten it
- Include your keyphrase in the title
- Use the keyword in the meta-description but keep it unique from the text
- Use the main keyword in the first 150 words of the content but do not exceed more than 2% of the total content text
- Do not overstuff keywords
- Make sure to use the LSI keywords as well
- Use at least H1, H2, and H3 headings to structure the content better
- Use the keyword as well as the LSI keywords in the headings
- Hyperlink a relevant webpage to the current page
As simple as its name, off-page SEO refers to link building by posting suitable content on other sites in form of paid promotions, collaborations, guest posts, etc. Sometimes, off-page SEO may also happen without your involvement if your content is very informative and unique as other site owners would want to share it with their readers.
This is also one of the most popular types of SEO because it influences search engines to crawl your site better considering that other site owners are recommending it. Off-page SEO highly contributes to the relevance and authority of your site.
Apart from ranking, technical SEO also battles frequently updating search engine algorithms, improves site speed, and looks after the smooth running of the website without any issues. It further monitors mobile-friendliness, errors, and site safety.
The Bottom Line
We hope we made it easy for you to understand the popular and most successful types of SEO. By working a little harder on your site’s search engine optimization, you can take your site to new heights and outrank your old competitors within no time. Remember to be unique and never plagiarise others’ work because search engines are smarter than we think!
An author of Namaste UI, published several articles focused on blogging, business, web design & development, e-commerce, finance, health, lifestyle, marketing, social media, SEO, travel.
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