A personal branding consultant takes over the most important aspect of your business; brand reputation. If you are struggling with: Understanding what your business should be known for Knowing what to cover in your marketing campaign Differentiating yourself from competitors Attracting the right clients Positioning yourself in your niche Personal Branding Consultant vs Other Personal […]
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Who rings a bell when you hear that sentence? Indeed, if you haven’t been hiding in a cave somewhere, Simon Sinek is the person who rings a bell. Why? In 2009, he promoted the idea of asking the right inquiries that start by posing for what reason. “For what reason are certain individuals and associations […]
Your personal brand is as important as your organization’s brand. It can account for as much as 90% of the impression that others get of you. That’s why it is so important to make sure that your personal brand resonates with those who view it and makes an impact on them; through every channel, interaction, […]
Introduction Social media offers many opportunities to businesses, including brand recognition and forging a consumer-brand relationship. If you are using social media to promote your business, you cannot expect to work with only one social media platform. A strategic branding using social media entails juggling multiple social media channels. This is to ensure that you […]
It can be challenging to rebrand your company when your target audience is already familiar with your products and services. Furthermore, changing your image may boost your visibility or harm your current performance. Hence, hiring a brand design agency may be an excellent idea to assist you during your transition. Here are some ways they […]
The last few years have seen businesses strive and focus more on branding-related aspects. This is a significant shift from a stage where the businesses’ products and services were boosted through marketing and advertising. With the coming of the digital age, brands realized that new-age platforms can help give their business an individual personality. They […]
Any company that aims at standing out in their niche market must ensure that they have the best team on board. With the right people for the job, a business can easily maintain perpetual growth and create new avenues for revenue generation. Still, unlike back in the yesteryears, it has become increasingly easy for people […]
One of the most critical aspects of having a coherent vision for your company is by developing the company’s identity in the right way. If you’re a smaller company, then having the resources and budget to devote time to brand design can be difficult. Since most business owners aren’t artists, they need to look into […]
Smart business branding is crucial today to attract attention from the competition. You have to be distinct, or you’ll be lost in a sea of firms available. What’s more, your brand name needs to target the best customers and focus on an audience that will certainly benefit most from your services or products. Finally, your […]
Branding is the marketing practice of using unique images and words to differentiate your product or service from competitors. A good brand will reveal who you even to consumers that have never come across you. It will also help to evoke emotional connections from your employees and loyal customers. Once you create a great brand […]