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Feature Story Social Media & Marketing

Top Digital PR Mistakes You Need To Stop Making Right Away

Introduction Advertising and marketing are crucial to your business’s success and growth. Business owners use different strategies for promoting their products and services. Almost every company wants to advertise their product online because of several benefits. It helps businesses to reach a larger audience, improve their online visibility, and drive more traffic to their website. […]

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Social Media & Marketing

Impact of Digital Transformation on Customer Experience

It appears that every corporation is undergoing a digital transformation these days. However, if you want to know what that means, you won’t get a definite answer because it applies to every company differently.  In simplified terms, the process refers to integrating computer technology into every segment of a business. This new practice fundamentally changes […]

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Business

How Netflix has aced the disruptive business models?

Netflix operates on the subscription based business framework. It follows a model where the TV, movie and series freaks are offered with on-demand streaming services against definite subscription plans. Over the years, Netflix has managed to become a streaming giant and it’s majorly responsible for the escalating addiction to series all around the world. Netflix […]

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Feature Story Social Media & Marketing

Pros and cons of digital marketing and traditional marketing

There are various kinds of marketing strategies which professionals use to establish their brand identity and communicate with audiences. These include traditional marketing strategies, digital marketing strategies, or a combination of both. When it comes to choosing a marketing strategy for your business, it is crucial to select that which brings in maximum profit. In […]

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Feature Story Technology

Tips on Sending Empathetic Emails During a Crisis

Business and brand building is not just about meaninglessly selling at all times. While it is good to have metrics and targets, it is equally important to understand that you are building a rapport with humans through email. So, you want to make sure that humanity and the humane aspects of contact are not taken […]

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Business

5 Innovative Startup Ideas To Start During The COVID-19

More often than not, people tend to do their best when faced with adversity or the most challenging situations in life. This explains how new businesses are still coming up despite the harsh conditions caused by the ongoing COVID19 pandemic. The business environment has not been the easiest to deal with, as most establishments close […]

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E-commerce Feature Story

5 eCommerce Strategies to Boost Sales in 2021

Over the last decade, the shift towards online shopping has significantly increased. In fact, e-commerce sales are projected to grow by up to $6.54 trillion in 2022. Today, COVID-19 has made online shopping the new normal. It skyrocketed the growth of the e-commerce industry as lockdown forced almost everyone to shop online – some for […]

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Careers

Top 7 tips for solve hiring challenges during covid 19

Word is suffering from the Covid-19 Pandemic and businesses are getting affected. In this scenario is remote working from home will become the real thing and the most valuable part? Ought to recruit directors and employers put resources into digital meeting tools? Our board of HR specialists leads this discussion by gauging the advantages and […]

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E-commerce

How “Buy Now, Pay Later” Financing Alternatives Can benefit Your E-Commerce Business

Every business sector wants to make money when a customer buys a product from them. But there are different payment methods that help the customers to be pocket friendly. There is one payment option that seems to be very convenient for the customers. These customers can buy their products now and can pay for the […]

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Feature Story Web Design & Development

Usability Vs. Aesthetics — What Should Be Your Web Design Approach?

In the world of digital marketing and general search engine optimization (SEO) for a business looking to make waves online, there is the organic and paid approach. Both are highly effective if the seller knows how to make the best use of such a system, but most businesses typically choose one or the other as […]