The rise of digitalization has opened wide opportunities for the fashion industry. Recent reports show that the global online fashion market will reach around $765 billion by 2022, this simply means an increase of $281 billion will be projected that is 58% higher than this year. It is also predicted that more than 36% of […]
A survey by RTi Analysis announced that 33% of customers ordered groceries online for the first time, even as in quarantine. 54% of this 33% said they are likely to start this quarantine post as well. Such figures reflect a profound shift in customer behavior, with increased segment-wide support for eCommerce and m-commerce in general. For online retailers, that could mean a great opportunity. It […]
It’s worrying that over 80 percent of Americans are living paycheck to paycheck. In fact, only 40 percent of people could even afford to pay $1,000 in an emergency. That’s why the pandemic that has swept across the world is causing many Americans with troubling finances even worse problems. If you’re already in debt and struggling, less […]
Facebook pages promoting fancy handmade products, Instagram ads that introduce you to authentic organic farms or even the most high-end brands offering discounts via their official handles; all of them share one thing in common: the smartest use of social media. Platforms that were originally created for better networking are now doubling up as modern […]
Personalization is an effective tool that has been used to market product and services over the years. Personalization makes customers feel valued and it helps them identify with a certain brand. For email campaigns, studies show that the emails that were personalized achieved higher click through rates than those that were not personalized. This goes […]
What is IoT? Internet of things is a technology via which, a network of interconnected smart devices can ‘talk’ to each other and can be programmed to do various tasks. Our smart homes are due to IoT technology, which enables IoT devices like smart alarms, intelligent switches, sprinklers, thermostats, and other tools to connect with […]
E-commerce also known as electronic commerce or internet commerce, it is a process of buying and selling of products or service and transferring data over an electronic medium (Internet). The most important reason behind the growth of Internet users besides social media is e-commerce. Transaction of data, funds, and money are also considered as E-commerce. […]
Artificial intelligence (AI) is invading our ordinary lives; however, it’s now not as scary an idea as people once idea. AI has proven it could make our non-public lives a good deal easier, but it does not stop in our homes. Organizations are continuously arising with new methods to apply AI to engage with clients, […]
Ever since the launch of Alexa skill store by Amazon in 2015, developers have made more than 10,000 skills that allow the interaction of users with their Alexa-enabled devices. With these use cases, Amazon Echo users are able to make use of natural language to interact with the system in various ways ranging from gaming […]
The eCommerce industry has been transforming over the last many years. Industry experts are expecting the eCommerce industry to reach $27 trillion by the end of 2020. As the mobile revolution fuels up, online store owners need to think out of the box to please the customers. Almost 12% of the shoppers use mobile apps […]