When it comes to digital marketing, the phrase ‘history repeats itself’ couldn’t be further from the truth. The landscape of digital marketing is ever changing- dynamic to the point that things that were big last year might now be cast away for good. Indeed the strategies that I was using last year seem as if […]
AI and robots are infiltrating nearly every industry and will become increasingly common in the coming years. The roles of these technologies in consumer and corporate space have always fluctuated between fear and fascination. Today, robots are fast becoming a fixture in our lives – they are in our homes monitoring all the things; they are in […]
The eCommerce industry has been transforming over the last many years. Industry experts are expecting the eCommerce industry to reach $27 trillion by the end of 2020. As the mobile revolution fuels up, online store owners need to think out of the box to please the customers. Almost 12% of the shoppers use mobile apps […]
Buying and Selling goods online have become a usual part of our daily activities. The e-commerce development companies have started to spend more in order to grow but still, most of the purchases take place offline. So, what can the e-commerce websites do to improve the experience of shopping online in return to increase sales? […]
Social media is a powerful tool in your advertising arsenal. If you can use social media correctly, you can easily create a strong connection with potential customers. Marketers may make a mistake of diving in the pool of social media without a precise plan. Without a plan, this is a total waste of your time […]
Internet of things (IoT), Artificial Intelligence (AI), and machine learning (ML) are one of the craziest things we have going on these days. Everybody is talking about it; yet it seems as if nobody really knows what they are talking about it. I don’t know if that statement is fair or not, but leaving all […]
A POS or point of sale system is more than just a technologically advanced cash register. With the help of various built-in features, it can streamline several business processes by monitoring and managing stocks, managing prices, and creating dashboards and reports, among many other capabilities. But streamlining operations is just one of many reasons why […]