The New Decade of Marketing: Focus on Conversion Rate Optimization

Conversion Rate Optimization or CRO refers to a systematic process which aims to increase the site traffic or visitors who take action, like filling out a form or convert into customers. Now more than ever, CRO helps consumers, executives, and investors progress in the marketing funnel to optimize the return of investment or ROI. In […]

Démarrage d’une entreprise: What Else Can You Do With an Entrepreneurship Degree

There are at least two major misconceptions regarding entrepreneurship degrees that negatively impact the decision-making process of so many people. First is that this type of institutions serve no purpose because someone with an entrepreneurial spirit has not much to learn in school past secondary education (which is wrong). Second is that entrepreneurship degrees serve […]

Why the Digital Marketing Course is Much Sought After?

Digital marketing involves the use of digital means, for example, mobile phones, the Internet, and other media to promote products or services. A digital marketing course will help students get proficient at the basics and tools of digital marketing. One can become a pro in digital marketing by implementing its ideas in projects that crave […]