Which Social Media platforms should you invest in this year?

By now, it’s obvious to most businesses that social media is an important channel for promoting and connecting with their audiences. Social media can be used to promote services and products while also driving traffic to websites, increasing visibility and helping to educate potential and current customers. With the arrival of 2018, there seems to […]

Increase Your Website Traffic with Search Engine Optimization (SEO)

Many business owners have at least heard the term “SEO”, also known as Search Engine Optimization. But what exactly is SEO and how can it increase your website traffic? Search Engine Optimization is the process of obtaining traffic from the “organic,” free search results on a search engine. Search engines have four major functions: crawling […]