Dynamic content: a guide to writing quick emails

Dynamic content is closely related to personalization. It provides its most visual implementation. Being changeable content (text, image, video), it is able to adapt to the priorities and characteristics of the user. This is probably why 65% of marketers consider it the most effective personalization solution. Therefore, we decided to tell you how to implement […]

How Businesses are Winning with Chatbots & AI

Chatbots & AI have been a fast-growing piece of technology in recent years. Businesses in various industries are now experiencing the value of using them. This tech is becoming popular every day thanks to its intuitive nature, fast speeds, and convenience. For businesses, chatbots are easing customer engagements. They help in the delivery of vital […]

How Cloud Automation Can Help Your Small Business

In the current marketing trends, social media and technology are aspects that should not be overlooked. Cloud automation, for example, enables the effortless management of tasks through cloud computing and workload services. What cloud automation involves and automation tools When starting a business, it is vital to consider establishing social and technology networks. They help […]

How Automation Can Improve Your Clinic Management

Automation is a breakthrough, game-changing process that occurs in all relevant fields of industry, economy, and customer service today. When proclaimed, it implies modernization and vastly increased efficiency that follow hand in hand. But what exactly does it imply in relation to healthcare? And, most importantly, how can automation improve your clinic management? Speaking broadly, […]

Industrial Automation Market: Increasing Production Efficacies Are Pivoting Conventional Workplaces

The technological intervention has pivoted almost all major industries across the globe. The rapid advances in technology since the turn of the 21st century, have yielded countless applications; especially in the industrial and manufacturing sector. Industrial automation involves the use of control systems such as computers or automated systems such as robots to simplify different […]

The New Decade of Marketing: Focus on Conversion Rate Optimization

Conversion Rate Optimization or CRO refers to a systematic process which aims to increase the site traffic or visitors who take action, like filling out a form or convert into customers. Now more than ever, CRO helps consumers, executives, and investors progress in the marketing funnel to optimize the return of investment or ROI. In […]