6 Common Marketing Mistakes That Will Make You Lose Money

Advertising and marketing aren’t guaranteed to be successful all the time. Business owners who are new and inexperienced are more likely to fail than succeed in their marketing campaigns.  Businesses can define marketing campaigns in many different ways, and, of course, not all of them will be successful. It’s widely believed that a strategy fails […]

Think Marketing Strategies Presentations are not needed for your small business? Think Again!

Every successful business has top-of-the-line marketing strategies. It may take hundreds of efforts to develop the best plan to lead an organization to success. Verbally convincing your team that you’re putting in the work isn’t enough to prove how the strategy will create magic in the marketing process. That is why experts say preparation is […]

5 Most Common Cybersecurity Mistakes Businesses Should Look To Avoid

When it comes to Cybersecurity, most businesses, especially SMEs and MSMEs have been found wanting. While cybercriminals have advanced in terms of their attacks and strategies, businesses have not been able to keep pace with their defense mechanisms. The COVID-19 Pandemic has seen a high spurt in the number of cyberattacks being committed against businesses. […]