How will enterprise AI shape the digital transformation journey

Introduction With each passing year, the role of artificial intelligence for enterprise applications is seeing an upsurge. With the advancement of existing technologies and the emergence of new and innovative AI applications and platforms, enterprise AI is shaping the future of businesses, by not only impacting the functioning of business processes and outcomes but also […]

Pros and cons of digital marketing and traditional marketing

There are various kinds of marketing strategies which professionals use to establish their brand identity and communicate with audiences. These include traditional marketing strategies, digital marketing strategies, or a combination of both. When it comes to choosing a marketing strategy for your business, it is crucial to select that which brings in maximum profit. In […]

Measuring Facebook Analytics Will Improve Your Business Performance

Facebook is the number one social media platform where friends connect and share online. Facebook is considered as a home of brands for many businesses to market themselves through interaction with customers and self-promotion. It is a powerful marketing tool for businesses of any size and shape and a great venue to keep customers informed, […]