With the rate at which technology is growing, there are more and more opportunities for businesses to engage with their audiences. One of these is live streaming.
As a business tool, live streaming is an excellent way to keep your audience hooked on your brand. It ensures that they are constantly thinking about you and stay updated about your latest offerings this brings you better traffic and more opportunities to convert that traffic into paying customers.
Because of this fact, many people have decided to take their businesses to the next level with live streaming. They have decided to invest more seriously into the platform and they want to make a killing out of it.
That makes lots of sense; if you’re going to do something, you might as well give it your all. All this is for good reason, of course.
The Rise and Rise of Live Streaming
Live streaming has been shooting for the stars over the past few years. On social media, people are at least 40 times more likely to share visual content than any other kind of content. Emails with links to videos get click rates up to 300% higher, and streaming has even taken the place of traditional television when it comes to entertainment.
“It’s pretty obvious that live streaming has massive potential. You would be preaching to the choir if you went on about it here,” says James Mastiff, a social media expert at AssignmentGeek. “What you should be focusing on is how to use it to your advantage and build an audience with it.”
And that’s exactly what we’ll do; we’ll talk about how you can massively grow your audience with live streaming with some highly actionable tips.
Generate Excitement before you begin
If you want your live stream to bring the boys to the yard, so to speak, you need to generate some excitement first. You should, therefore, post everywhere you can, including social media, your blog, and other platforms to spread the word. Shoot a few emails if you have a mailing list.
You can even ask people to register in advance for your live stream. This is a great way to generate leads for it. It also gets people committed to actually showing up. You should also get a nice hashtag for your live stream; it will ensure everyone remains engaged.
Keep your Titles and Descriptions interesting
The title and description you pick for your live stream can make or break it. They will either draw people in and make them want more, or they will push them away. Make it an iterative process by coming up with at least 10 ideas in advance and choosing about 5 of your favorites. Pull out your favorite phrases and then get rid of the list. Start over and you’ll notice your ideas are now a lot better. You can even do some preliminary testing with a segment of your mailing list to see what works and what doesn’t.
You should also remember to keep the length of your title appropriate. No more than 60 characters will show up in search results, which means you will have to distill your point. If you want to go into more detail, do that in your description, remembering to include keywords and key phrases that are relevant to your content. Search engines can’t parse videos and neither can people before they watch them.
Your video description should have between 200 and 500 words summarizing what your content is all about. That will make sure the search engines can figure out what the content is about and drive more traffic to your live stream. Don’t forget to include a call to action and links to your social media profiles and website in your description.
Work with Teasers
Here you can take some lessons from television. If you really want to generate interest in your content, release a teaser.
It could be some snippets of information that you release before the live stream, or it could be a video, a meme, a GIF, an image, or even a full blog post. Look for moments in your content that can easily be tweeted; the really interesting ones that are more likely to be shared.
As you tease, don’t forget to include the time of release of your content, including a link to the registration page and a way viewers can sign up for reminders via email.
Give back to your Viewers
One of the most powerful ways to draw more viewers in with your live stream is to reward the ones who eventually come. Just like in every other endeavor, you have to give in order to receive. When you provide value to your audience, they will provide value to you.
You can, for example, use a raffle or a giveaway. Discounts and coupons also work very well. Or you can make the rewards social, such as giving the winner the privilege of seeing future content before it is released. Above all, however, make sure your content is good. It should solve the user’s problems, be actionable, and interesting. That is the greatest reward you can give to your audience.
Make your Broadcasts longer
With regular videos, you have to keep things short or you’ll lose your audience. With live stream, length is your friend.
One of the reasons why is that views are treated in a different way for live streams. Every time someone logs on to the live stream, then that is counted as a view. The broadcast could end at any time and that is why this is the most appropriate way to count views; so even a viewer who’s just passing through could end up watching quite a bit of your live stream.
That means you stand to benefit the most from your live stream when you take things slow. You shouldn’t try to bore your viewers, of course, but you also don’t want to run out of things to show after just 20 minutes. The longer you stay live, the more opportunities you give to people to join you. With more views, you get more engagements, such as comments, more information, and, ultimately, more conversions.
Live streaming is a wonderful tool which can truly take your business to the next level. If you want to utilize it for all it has to offer, then focus on producing valuable content and getting your audience hooked. You will be surprised at the growth you experience.