In the business world, when many entrepreneurs launch their very own startups, they may feel excited. Most probably, that’s because they’re unprepared for properly marketing it, they don’t have much knowledge of marketing (traditional & non-traditional), don’t have business experience. This is what the best digital marketing companies would advise to you.
When you enter to Startups’ world, you face numerous challenges. You should pay much attention to every detail not to fail on your pathway. While promoting your Startup, you’ll not only meet the existing giants and leaders in the industry, but you’ll also have to develop newer and newer strategies to stay or, hopefully, beat the competition. To avoid this kind of situation, every business owner should grab as much information as possible to make their business “babies” as viable as possible.
In today’s digital world, digital marketing is one of the core tactics to success. Having much experience in the digital marketing field, we want to provideyour with the top 7 digital marketing mistakes and how to avoid them. Expert tips from digital marketing gurus and startups owners.
Here we go!
1. Not Implementing Search Engine Optimization or SEO
You should consider Search Engine Optimization as the most crucial step in promoting your Startup, so this is a must for sustainability and building a constant position in the market.
An SEO professional digital marketer can do SEO for your site to boost your business. Include all the tactics of SEO in your marketing plan. Start from On-Page SEO and go to the Off-Page strategies, including making your website mobile-friendly, optimize the speed of your website, make your site technically healthy, etc.
Also, don’t forget to decorate your website content with proper tags, descriptions, or headlines.If your website ranks quite high in search results, it will be much easier for your customers to reach you online.
Also, let’s remember that website optimization also helps to drive more leads. Your potential customers’ search will buy your product or use your services when searching for some keywords related to your business. Ranking higher will make the impression that you’re really a reputable company.
Not into SEO? Not a problem! Here are some of the best SEO courses and certifications for you.
So want to boost your brand online and avoid one of the top deadly mistakes? Do SEO!
2. Ineffective Content Marketing
The phrase “Content is King!” is real!
Implement the best content marketing strategy for your business. Do the titles and keywords research, improve the readability score of the content. Focus on creating real value for your customers. Publish high-quality content for your targeted audience online.
Build a funnel that will help you convert them into potential leads.
3. Don’t forget About Pay-Per-Click (PPC) Marketing
Implementing a good PPC marketing strategy will help you reach targeted people who are really interested in your services or products. Also, you’re getting a chance to convey content to customers. This is something similar to the queries with the use of identity-based PPC marketing.
Paying for ads, you guarantee that your brand and Startup will enjoy the benefits of more exposure.
Also, you can choose to pay for ads on your desired system – search advertising or display advertising system. People will find the website of your company and get exposed to your content more frequently. Don’t forget that high traffic keywords can cost a lot of money, so meticulously develop your PPC strategy not to waste money.
4. Targeting the Wrong Audience
This is the number one fact that the vast majority of Startupers fail on their way to success. The first reasonable thing any marketer should do when starting a campaign is to define who the campaign is built for. There is a need to understand the behavior and demographics of your target audience.
Many marketers stock their content marketing strategy with creative and informative content but fail in one thing that will guarantee success. That is, having a real idea of who the content is meant for and how they will like it.
5. Your website is not mobile-friendly
Before concentrating on your mobile marketing campaign, you need to make sure that your brand’s website is mobile-friendly. If you plan on driving leads, you’ll undoubtedly want your consumers to visit your website.
However, some businesses may think they don’t require a website at all. This is among the top mistakes many entrepreneurs make today. If your business is online and the digital world is developing, and you don’t have a website, then your business doesn’t exist online.
The N1 advice of a good digital strategy is to make the website of any Startup a mobile-friendly. In this way, you’re giving access to your potential customers having and using mobile devices and smartphones.
To check and make your website more mobile-friendly, you can use Google’s Mobile-Friendly Test tool.
6. Influencers Marketing
Influencer marketing is one of the top mistakes the majority of entrepreneurs make. Collaborating with the top influencers in the market can help you position your Startup properly as people trust them.
However, before contacting them, make sure that they are suitable for your marketing campaign and to target the right audience and not to waste money.
7. Overspending on Google & Facebook Ads
As digital marketing experts, we’ve been asked this question by dozens of clients. “So Google Ads vs. Facebook Ads, which is better for my business?”
Both are great, and Yes! These strategies are not the same. They are different, so you should choose the best one depending on your business, audience, and your goals.
Hopefully, the mentioned digital marketing mistakes will help you avoid them when you decide to launch your own Startup, brand, or enterprise. Take everything more seriously than you think, assess all the risks on your way, develop great strategies to decrease the chances of your failure.