Owning a website is one thing but getting it up and high on search results is another thing altogether. It doesn’t usually come on a silver platter. Perhaps you are wondering whether there is a shortcut to boosting traffic on your ecommerce site so that your website can start showing up on the first page of Search Engine Results Pages (SERPs) but the bottom line is it takes hard. And when that happens, there is no greater success on the blogosphere than that of people finding your content at every tap or click. It is a dream of many writers, online merchants and webmasters.
The important questions
The truth is anyone who is still struggling to put their websites on the map for indexing by search engine bots does ask a round of questions. Once you are in for it and really want to succeed, there is no relenting. Whether you are a blogger who wants instant readership and higher conversion rate, an online retail shop owner who hopes to start reaping from purchase check outs or a travel agency site owner whose aim is to have as a many booking as possible via the web during summer, patience plus expert pay.
And I bet your questions are in the range of the following:
- What does it take to build a reputed and highly ranked website like Lifehacker?
- What is the best SEO strategy for your content creation?
- Is white hat better than black hat SEO?
- How do you make sure your content instantly pops up in search results the moment some of your keywords are typed into search engines by web users?
The questions are endless and you may very well view it as a largely complicated process. So, do you go about looking for advice from experienced bloggers and webmasters to help you get started or it is something you can learn on your own?
Why is traffic important to your website?
Now, everyone who is actively involved in running a website of any nature is focused on how to maximize visits to different web pages. And while this is something you can easily achieve in a matter of days through content sharing across different platforms such as social media, the question is, do you know how to increase your website traffic through SEO? You don’t want to get penalizing for violating SEO practises. That may just take you back to the drawing board and start all over again from scratch.
In this post, I take you through a comprehensive guide to help you craft content that is friendly to web crawlers in the context of SEO.
Meta Tags, Meta Descriptions and Header tags for SEO
Visible content should be optimized for easy crawling by search bots. However, this is not going to happen like magic. Your understanding of how to use Meta tags and descriptions is what will help put your site on the visibility radar so that it can be easily indexed by search engines. The trick here is to use at least a keyword when describing your website and also do the same for title tags.
Apart from this, readers like simplified content and so do search engines that find such easy to index. When you make the most out of heading tags such as H1 for post titles, H2 for substitutes and others like H3; it makes it easy for search bots to scan your content pretty fast as opposed to a case of unformatted texts.
Image Elements for SEO
Inexperienced bloggers do not understand the significance of images when it comes to content optimization. You want to enhance organic reach for higher web ranking and correct use of images can help a great deal. This is not just about attaching images to every post you publish but using alt tags that describe images, otherwise known as text snippets. The magic wand here is to include keywords in the alt tags of your images.
What’s more about this aspect of SEO is that images and graphics that take too long to load negatively affect your website’s ranking because they drive away readers. No wants to sit in front of their computers waiting for hours on end for an image to load. This once again, points at the significant of image text snippets.
Share your content
Posting blog content on different social media platforms has become an almost conscious thing. It happens like a reflex. But the question is; are you doing the right thing? It has been proven that social media helps optimize web content because if you have a social media page, it equally gets indexed for display on Search results.
This ultimately increases your page visits. The right thing to do is to create say a Facebook page, LinkedIn, Instagram or anywhere where you can post your content for subscribers.
Websites like Search Engine Land can help you get started with this. The era of stuffing content with keywords for SEO purposes is long gone and you might just get penalized by Google if you cross the red line. Keywords still work and of course immensely. When creating a website, it is imperative to have a search phrase in mind and how it compared with those used by your competitors is a matter of research to determine its value.
Backlinking and Quality of content
Outbound and inbound links are important SEO strategies. However, this should not be overdone. It is better to get donor links from a few highly ranked sites that jam your website with links from lowly ranked websites. It is imperative to note that other sites with greatly optimized content will only link to quality websites and vice versa. At the end of it all, you be a happy blogger when you see your content indexed alongside other websites.
In summary, Content Optimization can be a simple or a complicated task depending on how you look at it. The tips explored in this post and many other ways of enhancing your website rank should be able to get things started.