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Social Media & Marketing

Video Game Marketing Strategies 2020

Video games have been around for a few decades now, and the technology has just gotten better. Gaming has been continuously evolving from Nintendo Switch games 2018, developers have been producing games with exciting storylines and high definition graphics, making them all more enjoyable. It is estimated that in 2018, there are around 2.2 billion […]

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Social Media & Marketing

The power of social networks: 10 Best Social Media Strategies for Promoting Your Fashion Brand

Snapchat, Instagram, Twitter, Facebook, TikTok… The list of social media platforms is endless.  And the world has fallen prey to them all. As of January 2020, there are 3.80 billion social media users worldwide. That’s a more than 9% increase since last year- amounting to 321 million new users. Moreover, on average, a person spends […]

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Social Media & Marketing

Impact of COVID 19 on Digital Marketing Industry

COVID-19 has already hit every sector of the economy from production to markets. The pandemic has reached almost all countries, forcing most of them to remain in lockdown. The economic impact will significantly depend on how the public reacts to the current situation. As the virus spread across the continents, the world is witnessing a […]

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Feature Story Social Media & Marketing

3 Tips on Successful Online Marketing for Financial Services

The printing press was created in 1440. Ever since then, marketing and advertising campaigns took the form of posters plastered on walls and the pages of magazines. Then, the internet came into play, completely changing the game. Now, the most successful marketing campaigns are all online. If you don’t know how to pull off a successful […]

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Feature Story Social Media & Marketing

5 Great Ways to Market Events

It can be difficult to get the word out about any event. Despite this, there’s a range of creative advertising ideas that you can use to spread the word like never before. That way, you can make sure your event’s turnout is superb. Are you wondering what the best advertisement ideas are? Keep reading to […]

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Feature Story Social Media & Marketing

Role of Social Media as Part of Omnichannel Customer Experience

Introduction Omni channel is a sales approach that seeks in providing customers with a shopping experience that is seamless depending on whether they do shop online from a mobile device or desktop, mortar store, or in a brick. When developing a strategy of marketing, one needs to meet customer expectations and providing the highest level […]

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Feature Story Social Media & Marketing

How To Use Inbound Marketing To Reach Millennials

No matter what your product or service, you need to be reaching millennials. They are set to be the largest living generation at some point in the next year or two. Those born between 1981 and 1996 are the generation that receive a lot of flack, but they are more savvy than previous generations in […]

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Feature Story Social Media & Marketing

How to Ensure Better Consumer Experience through Digital Transformation

Researchers say that digital transformation is the latest move towards rendering upgraded services to enhance customer satisfaction. Many start-ups and small-scale businesses are unaware of the benefits of this revolution. They have no idea how it can scale up their operations and deliver the best experience to their customers. Digitalization integrates digital technology into significant […]

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Social Media & Marketing

Best Practices for Facebook Marketing

Reigning as the largest social media network, Facebook is used widely across the internet. Netizens spend an average of 50 minutes a day on Facebook. It has massive marketing opportunities for businesses looking to boost their reach. At the time, when Facebook applied its latest algorithm, the chances of your published content reach your targeted […]

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Feature Story Social Media & Marketing

Measuring Facebook Analytics Will Improve Your Business Performance

Facebook is the number one social media platform where friends connect and share online. Facebook is considered as a home of brands for many businesses to market themselves through interaction with customers and self-promotion. It is a powerful marketing tool for businesses of any size and shape and a great venue to keep customers informed, […]