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After being sick of being a victim of salespeople and by extension marketers and advertisers, Robert Cialdini penned the book, ‘Influence: The Psychology Of Persuasion.’ Cialdini believed that by writing this book he could educate consumers and buyers in all walks of life on the ways salespeople and marketers are able to persuade them to […]
The returns on your equity shares tend to be volatile, by default. That means it tends to fluctuate over a period of time, but more prominently over shorter periods of time. But did you know that there are specific reasons why equity share returns may fluctuate in your case? There may be some structural defects […]
The invention and eventually the use of cryptocurrencies has attracted both praise and criticism in equal dimensions from different stakeholders. What is more amazing about the futuristic means of transaction is that the virtual currencies ecosystem never ceases operations, giving investors an opportunity to make money using trading bots while asleep or actively engaged in […]
New technology is being created all the time, and with faster connection speeds and incredibly useful apps, as well as bigger and better smartphones, many businesses are now run, at least in part, from a cell phone. Doing this means that you are free to work from wherever you want to, and the only thing […]
Planning is essential for the success of any business. In business circles, strategic planning refers to a process in which an organization construes its strategies and makes decisions concerning the allocation of resources to plans set forth by the business. A strategic plan can break or make your enterprise; thus you must put in lots […]
Well-written emails can be a fast and practical way to express your opinion. Now, you can rely on emails not only if you want to keep in touch with family members or engage in personal messaging, but also if you’d like to use powerful tools to increase your sales and make your business more successful. […]
Businessmen today are working really tactfully. These are not just concerned about the products and services but they are thinking about overall working too. They want to make sure that everything they are doing turns out to be effective and are performed in an efficient manner. Of course, now if you have good infrastructure in […]
A small business firm requires a competent website marketing strategy! Today, the internet has significantly modified the way the majority of businesses are creating and promoting their brands. Also, customers today want to engage with brands online and then arrive at a purchasing decision. Based on a study by Business Insider, about 40% of the […]
With so much information around us at all times, people are becoming more specific about what they what and how they want it. Generic optimization methods that only take care of tags, headers and keywords are not enough. People are looking for results about specific regions, brands and times. It is a result of the […]
When many of us think of advertising and marketing, we often think of television commercials. After all, these intermissions during our favorite shows are one of the main ways we’ve been getting our daily dose of marketing for decades. Now, though, this landscape is changing. After all, as technology changes, the way we watch TV […]