Growing a business, expanding the consumer base, bringing new products, and improving services are top priorities for any business owner. Upgrading your business growth today is more than just launching a good advertising campaign. In this era, technology has transformed the way companies compete and has leveled the playing field for small businesses to boost their market share.
In light of this, there are many techniques that business owners can implement today to improve customer reviews. In this post, we’ll show you the best five tactics that guarantee a boost in your customer reviews, so sit tight, grab yourself a cup of tea, and read on.
1. Make It Easy for Customers to Leave Reviews
The simpler you make it for your customers to leave reviews, the more reviews you can get. Consumers shouldn’t go five levels deep into your site to search for a product on the website for the sake of leaving a review. Try sending links directly to the review sites or pages you want customer feedback in your email campaigns.
2. Display Customer Feedback on Your Website
If you’re asking for customer reviews, share them on your website. After all, what else were you going to do with them? If the feedback is positive or entertaining, you can either highlight them or share them on social media platforms and give a shout out to the consumer. It is considered the best way to show off consumers’ love for your products, and it encourages more customers to leave reviews.
3. Be Attentive to Negative Reviews
I know you might think that the most appropriate thing to do is ignore negative reviews, but it’s not. The best process to follow once you encounter a negative review is: Apologize to the consumer, show how the upset consumer can contact you, and explain how you will correct that mistake. This way, you get everything solved, and once the upset customer is happy, you can ask them to write a new review. By handling negative reviews professionally and with understanding, it’s possible to gain a lifelong customer from a formerly negative review.
4. Use Incentives to Boost Customer Reviews
As a business owner, you can encourage customers to leave reviews by rewarding them with discounts, coupons, and incentives. An excellent way to distribute incentives is by having a loyalty program in place; so that you can integrate points for reviews and share feedback on social media platforms. Incentives are an excellent tool
5. Make Reviews Count
We’ve already talked about motivating customers by rewarding them for leaving their reviews. One of the other rewards customers can get from companies for giving their feedback is recommendations. Basically, they’ll use your feedback to showcase other products that you’d like to purchase later.
The best way for you to know what consumers think about their brand, services, and products is to collect reviews. The aim is to go beyond likes and dislikes and create a bond with customers concerning their feelings towards your product. The reviews will help you evaluate where your business is, among the competition and the areas needing improvement.
Finally, are you familiar with the techniques to improve small business growth? Kindly share your comments below.
Christine James believes that every customer has a voice. She is the Community Manager at HissingKitty.com (a customer complaints website) and loves talking to customers on social media about their challenges with Fortune 500 companies. Her work has been published on Huffington Post, Inc., SocialMediaToday, and Thought Catalog. Follow her on Twitter @hissingkittycom.