It’s been always challenging to prepare marketing strategies for small business. The reason is simple; the risk factor always remains at the peak. Digital marketing is considered safer up to some extents in this regard. However, though one may make the marketing happen at low budget digitally, the competition is indeed tough here in comparison. In short, it is essential to do some proper research before figuring out some effective strategies. Given below are some of such trending topics, on which many marketers are showing interest.
1. Build some links to your website (SEO)
It can be claimed that the entire game of digital marketing is moreover about link building. Be it about ranking or traffic; nothing can be achieved without effective link building. However, priority should be given about getting more authoritative backlinks from concerned niche, rather than just getting it from any random source. Backlink has turned out to be business in modern times; there are many paid backlink providers available there. Such backlinks don’t matter much in the longer run. Hence, one needs to follow the traditional methods of writing guest posts, reviews, etc.
2. Is Email marketing still relevant?
This is another confusing aspect that is discussed mostly among the small businesses looking for effective digital marketing strategies. Email marketing has been traditionally the most effective digital marketing strategies. But in an era of personalised apps, social media, etc., is it still relevant?
3. What should be the ideal keyword length?
Keyword strategies have always been confusing. Some say the posts need to look genuine with keyword stuffing, while the others emphasise on greater keyword density. The right strategy depends upon the nature of the business. High keyword density is fine for those who want simply online visitors or customers. Those who value ranking should learn about the right density and prioritize quality.
4. How much should I spend on PPC campaign?
This is one topic a lot of discussions is made.PPC aspects need a lot of research. Hence, only those with adequate experience should be consulted.
5. Should I send a timely newsletter to customers?
Newsletter sending is a traditional strategy. However, it still holds its worth on some occasions. Hence, one should research about cases in which newsletter sending strategies do work. It mostly works for local customers.
6. Should I go for paid reviews?
Budget constraints always remain there among small businesses doing digital marketing. Hence, they are obvious to research about the ways to get paid reviews at nominal expense.
7. Social media marketing
This topic is like inevitable. Social media is an integral part of every modern day digital marketing strategy.
8. Should I go for giveaways?
Giveaways have been one of the straightforward ways of getting traffic. However, it depends upon the concerned small business about how much it should spend.
9. Which tools to use for performance tracking?
Everyone wants to keep check of its site’s performance in digital marketing. However, with so many paid tools available in this regard, sometimes small businesses get confused. Taking consults of experienced experts is suggested.
10. The advantage of Google My Business Listing
Google My Business Listing has benefited many businesses. Naturally, small businesses would love to show greater interest in this regard.
Sunny Chawla is a Hiring Director at Alliance Recruitment Agency – the Best content marketer hire. He specializes in helping with international recruiting, staffing, HR services and Careers advice service for overseas and international businesses.