Big Data Unleashed! Today, everybody understands that they won’t be able to embark on a transformational journey without taking advantage of Big Data’s benefits. This huge step forward has given businesses access to incredibly nuanced data sets, allowing market executives to create ideas that are better than ever before tailored to their consumers’ needs. But, […]
Marketing has been through a lot of eras: from the mass-marketing era to digital marketing, and now data-driven marketing. In the age where data is much easier to collect and cheaper to host, small businesses are busy finding ways to leverage their comprehensive data analysis for the best marketing insights. Big data, surprisingly, is well-suited […]
Digital Transformation involves the transformation of a business’ existing processes with the use of digital technologies to make them more efficient. The core idea lies in using technologies not just to digitalize the existing services but to completely transform them into something notably better. Digital transformation doesn’t merely rely on a single technology, but it […]