In marketing, there is no easy one-size-fits-all solution. Different products need different strategies to maximise conversions. For example, there is a difference between marketing an iPhone and marketing insurance. So whether you sell products, services, or both, in this article, we set out the difference with the aim of helping you market your business better…Let’s […]
One must create a solid online presence to stay competitive in today’s times. Building customer relations via social media should be the priority and not just launching a website and profiles. Digital marketing is basically the process of building and maintaining customer relationships through online activities. It is a form of marketing products and services […]
Creating an advertising strategy in the medical industry is a different beast. In other industries, your goal is always to broaden your audience by creating a marketing strategy that appeals to a wide group of people. The opposite is true of healthcare advertising. You’re not dealing with a lack of demand – the customers are […]
The Health Insurance Portability and Accountability Act (HIPAA) enacted in 1996 aims to protect the privacy and security of patients’ health information. Later in 2009, Congress passed the Health Information Technology for Economic and Clinical Health (HITECH) Act to strengthen HIPAA in light of increased adoption of electronic health records (EHRs). The HITECH Act made […]
The remarkable progress in artificial intelligence (AI) has ignited substantial discussions and apprehensions about its implications for human employment. With ongoing advancements in AI, there is a growing apprehension regarding potential job displacement and the associated risks of livelihood disruption. This article delves into the complex relationship between AI and human labor, exploring the various […]
B2B consulting services are in great demand, thanks to technology. Most businesses have realized the essence of consultation, leveraging the experience and expertise of veteran business owners. While the benefits of hiring B2B consultants are immense, clients should still learn the pros and cons before doing so. This article provides crucial details about the merits […]
Technology and Real estate go side by side, yet many people have argued that the real estate industry has been lacking innovation for long enough. Though, that perspective has rapidly changed over the last few years. To thrive in these modern times, both global enterprises and small businesses start leveraging tech-enabled innovations. According to NAR […]
AI and robots are infiltrating nearly every industry and will become increasingly common in the coming years. The roles of these technologies in consumer and corporate space have always fluctuated between fear and fascination. Today, robots are fast becoming a fixture in our lives – they are in our homes monitoring all the things; they are in […]
Artificial Intelligence used to be far away concept we would see in movies. But the ideas and concepts are more of a reality than you might think. Artificial Intelligence systems and robots are a part of our everyday lives and will continue to be more involved in more aspects of everything we do. Current Everyday […]