Benefits of multiple email accounts are numerous, both for business and private users. Although many argue that signing into a single location to access all emails simplifies things, the truth is exactly the opposite. Nor is it necessary to look at the situation from that angle. Desktop email clients such as Mozilla Thunderbird, i.e., do marvels when it comes to collecting messages from multiple addresses. If we add that all webmail services and desktop clients offer redirection, the issue becomes even easier.
Further out, a thing to remember here is that the number of emails we receive daily is increasing — think in terms of newsletters, notifications, and email confirmations. As a result, people who use a single email account both for private and business matters can easily mix them up. That could cause some serious issues in the long run.
It is, therefore, a good idea to have multiple email addresses, each of which is to be used for a different purpose. If signing up into multiple accounts seems like an issue, look up a unified inbox, offered by a number of email service providers, such as Mailbird. If you are still having second thoughts, here are the top reasons why you should consider creating multiple email accounts.
Separate Personal and Business Email Correspondence
It is always a good idea to have at least two email accounts: one for personal matters and the other for business correspondence. If nothing else, at least business email addresses should come from a custom domain, which is by far more professional than using popular webmail such as Gmail or Yahoo!.
Spam Filtering
Spam is the number-one problem of our times. Whenever you leave your email address out there in the big virtual world, you run the risk of inviting spam emails. Add marketing campaigns and newsletter to the calculation, and the trouble becomes ever greater.
The sad truth is that there is no way around it. Whenever you make a purchase, enter your email to download free books or similar, or register interest in pretty much anything, you know you’re in for it. Marketers make their living off people like you, and they are certain to use every new email address to promote their offer. Sooner than you’d deem possible, you’ll find your inbox being swarmed with a variety of newsletters, promotions, shopping cart reminders, special offers, and so on and so forth. Pretty annoying, isn’t it?
Many people use a simple strategy to keep spam emails at bay: they create a separate email account to be used just for that purpose. In that way, whatever lands in your inbox will fail to disrupt your regular email habits , simply because you will use different email accounts for correspondence.
Maintaining Anonymity
Leaving aside the issue of whether it is truly possible to remain fully anonymous while online, many people choose to create separate email accounts to that end. VPNs may be a public secret, but not all recipients check them out. If you tend queries, creating an email account just for that purpose is a good idea.
Maintaining Online Identity
Bloggers and social marketers use different email addresses for each of those activities, as notifications are not to be taken lightly nowadays. Similarly, people who post queries online, write reviews and comments wisely choose to use non-private email addresses to do that. Alias email addresses are just the thing you need.
Email Addresses for Business Uses
Needless to say, if you use email to reach your clientele, sending messages from a personal email address is a big no-no. Imagine marketers sending promotions from generic first_name@last_name addresses, and you’ll see what we’re driving at. Would you seriously not dismiss an offer at a glance if it were coming from Jane89@gmail.com?
Another angle would be the possibility of mixing up your private and business emails. Many colleagues keep in touch via email, so it is important that a business domain email address is used for that purpose. As you can see, reasons for using multiple email addresses are numerous and varied, and each makes sense in its own way. Unless you are the type that keeps contact only with your parents living in a different country (not many of those around!), you should consider creating multiple email addresses. It doesn’t necessarily spell doom in terms of checking them out regularly. You can always use unified inbox or a desktop email client that gathers all new messages in one centralized place.
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