What does a lead who has registered at a casino have to go through? This information is most useful for buyers who work in the gambling industry on a revenue share basis, as their earnings directly depend on it.
Welcome bonus
Don’t think that a lead who has noticed your creativity, visited the site, and registered will immediately start replenishing their account. This is not necessarily the case. And without a deposit, you will not be able to get the expected profit from them.
Media buying has its own rules. That is why many online casinos always include welcome bonuses in their advertising—cash incentives and free spins. In this way, they try to encourage leads to make a deposit.
Modern casinos usually give bonus rewards to their customers for their first few deposits — in most cases, from one to five. By giving players a welcome bonus, they show them that making deposits is profitable.
To weed out players who are only interested in such incentives and not the game itself, casinos usually set a certain wager for each bonus – the number of bets a player must make to receive the promised reward.
It is very important for affiliates that casino customers make their first deposit, as this is the main condition that most affiliate programs set for receiving payments. These actions by players have a direct impact on the affiliate’s income, regardless of the payment model they use – CPA or RevShare.
Push notifications
Push notifications work from the moment the app is installed until it is deleted or notifications from it are disabled.
Push notifications can be informational in nature, informing players about bonus rewards offered by the casino, tournaments, promotions, lotteries, and other events. They can also be motivational, informing players about the achievements of other participants.
Notifications can be sent to all players at the same time according to a specific schedule or selectively to some of them, depending on their individual gaming activity.
With these notifications, casinos remind customers about the installed app, encouraging them to make a deposit.
VIP levels
This is a popular gamification method that motivates big players, who bring the casino and banners the most profit, to replenish their accounts. Most VIP systems consist of several levels. To reach them, players need to replenish their accounts with certain amounts. Upon reaching each new level, the player receives certain bonuses and privileges from the casino, which makes them want to continue spending money on deposits and advance further in the bonus program.
The effectiveness of a VIP system depends on the number of levels. The more levels there are, the more motivated players are to make new deposits. It is beneficial for banners for players to spend more money, especially those who work on a revenue share basis.
Competitions and tournaments
This method of gamification is based on developing a spirit of competition among players. By seeing their own results and comparing them with the achievements of others, players are motivated to develop and progress further.
This format is especially important for buyers who work on a revenue share basis. Players who participate in tournaments actively make deposits for significant amounts. The more deposits they make, the greater the reward the buyers can receive. Therefore, players are motivated to win prizes with bonuses and other incentives.
You can find out who a baker is in this article by AffCommunity.
Responsible gaming
This section deals with the legal aspects of the game. It contains features that protect players from losing money: limits on the number of games per day, deposit sizes, playing time, etc. Such sections, which are available in some modern online casinos, increase their significance in the eyes of players and raise their level of trust. However, for buyers working on RevShare, they can limit situational profits. Therefore, this point must be carefully analyzed before starting work.
Conclusion
The main goal of a baker in relation to a player who has registered at a casino is to keep their attention. To achieve this, various approaches can be used to help interest the player and make them want to make more and more deposits.
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