Mobile technology comes up with new trends every year, and all of them more or less are targeted at one common goal, Customer Experience. Moreover, 2020 gave rise to many unprecedented hurdles that brought some businesses to a grinding halt. Nonetheless, Businesses now have a brand new perspective for sustenance against the backdrop of a contactless interactive world. So, first things first, the year we all actively wait for, 2021, is destined to see an outburst of new UX/UI trends that will cause an upheaval in the market. In this blog, we aim to look at what designers and UI UX design companies need to have on their plates with respect to mobile channel to retain their grip on customers for the year ahead:
Design for Virtual and Augmented Reality
Pandemic has led to every vertical adopting at least some form of virtual operation. Moving forward, this irreversible change is going to set the stage for brand new UI/UX objectives backed with innovation and creativity. So, the year 2021 is going to coax designers to offer a much more enriching and immersive remote experience of user interaction with the preferred channel of sales or service delivery. Including elements like sounds, emotions and touch will all be critical in innovating every novel 2D experience on digital screens. Figuring out the right canvas sizes such as spherical for 360-degree viewing, and adopting research strategies based on Touchstone Tours, Shadowing, Heuristic Evaluation will all end up on the to-do list of designers.
2021 is anticipated to bring in brand new features for a distributed team of designers and developers which will make a remote collaboration for working easier and simpler. This will include designs that can pave a responsive way of including virtual meeting features through AI and ML technologies. The recent update in graphic editor, Pixelmator for instance, now has machine learning-enhanced and GPU-powered image editing that will let designers increase the resolution of images without losing on its quality. Another promising UX/UI trend is generative design. Generative designs are the ones that can analyze a huge array of related data, and discover its defining features as well as characteristics that can be used in designing new ones.
According to research, 80% of shoppers will buy from a brand that offers personalized experiences. Personalization has become more of a necessity rather than a trend these days. Tech heavyweights like Google maintain their grip on personalized assistants that can understand the conversations had with them through voice, face, or text. The mid-scale and small companies are also following the trail, investing heavily in personalizing the shopping experience for their customers. Letting people control features like haptic enabling, sound settings, color enhancements, touch sensitivity etc. will also add immensely to a good UI/UX design strategy.
Touchless interactions with devices have garnered huge attention in the light of the pandemic. The capability of interacting and instructing devices without touching, through voice user interfaces and air gesture control will reinvent the way people interact with technology and accomplish trivial tasks like putting on a song, or controlling home devices with the utmost ease. A voice-user interface backed design will hence, have far-reaching effects on users in terms of brand loyalty and usefulness. For instance, you can use voice chatbots for customers to communicate with a website using voice commands. In the upcoming decade, a number of companies will have a majority of their operations being conducted through complete voice user interfaces.
Users of all ages and generations love to see engaging animated stories and interact with animated screens. With a blend of a minimalistic design with bold, interesting elements, users can be enticed while also keeping things clear and descriptive. Moving objects can recite a brand story with whole new creativity doing away with static media and boring plain text. You can hence include a soothing element to the most professional websites, appealing to the users while processing core tasks. Micro-interactions can be used for:
- Color themes for various states of the app
- Website transition visualization
- Animated transitions between pages
- Reactions to clicking buttons
The trend of noise-free, cool gradients, and flat objects is still fresh in the market. However, there is a new idea emerging that adds life to the inanimate objects in this design practice. Designers this year, hence shouldn’t hesitate to go bold with neon shades, retro aesthetics, along out-of-the-box designs, as a differentiating factor against the competition. 2D being still popular in illustrations can combine unique 3D angles, and experiment with surreal plots, vivid and contrast vintage colors, etc. With minimalism ruling in illustrations, it is believed that quirky and realistic designs will rule many verticals in 2021.
2021 is going to be the year of design. Well-structured and innovative designs will drive more users than ever before. Therefore to build a successful UI/UX strategy, it is important that businesses stay close to the top UI/UX design companies who can guide them with the latest trends and techniques that will enable them to stay competitive in the post-pandemic landscape.
An author of Namaste UI, published several articles focused on blogging, business, web design & development, e-commerce, finance, health, lifestyle, marketing, social media, SEO, travel.
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