If you run a t-shirt business, you must be familiar with the challenges present in the industry. You know how the competition is growing by the day, and you can know how standing apart from the competitors is easier said that done. If you don’t have money to burn, you must then not aim high, and this is suggested by ventures unable to cope with marketing pressures of the big-budget players in the domain. All is however not lost if you’re ready to leverage technology in the form of t shirt designer software.
Here are some tips to increase the sales of your t-shirt business with a top software product –
1. Target your existing customer
Making new customers is tougher than retaining the existing one. It’s also a less costly yet more rewarding option to consider for boosting the sales. So, make sure you come with some customer loyalty program or offer discounts to the existing customers.
2. Up-sell and cross-sell
All big retail stores use the strategies of up-selling and cross-selling as they know the benefits involved with that. When you up-sell, the focus is on presenting customers with an upgrade version of the products from the same category. On the other hand, cross-selling involves presenting them with additional products that fit the chosen one completely.
3. Give personalized recommendations
Most customers want to be treated in a special way. You can do this by making them available personalized recommendations based on their tastes, preferences, and above all their search record. You can leverage this strategy in a subtle manner and win more customers in quick time.
4. Use high-resolution images
Make sure the products on your site have high-quality and high-resolution images. This adds visual depth to the products and force customers to give a look at it. Using sketchy and hoary products can hamper the prospects of your store greatly.
5. Use product videos
If possible, use as much product videos possible to give value to customers. Make sure all your products come with clear-cut descriptions so that buyers can understand that easily. You can also use how-to videos to great effect and drive your e-commerce sales easily.
6. Publish customer reviews and feedback
Stores with customer reviews and feedback do perform better than those who don’t. By publishing reviews on the store, you can win trust of your customers, give them reason to believe in your products and services. This can drive sales up easily.
7. Use security certificates
Customers today worry about security of their data more than anything else while shopping on the web. To allay such fears, you can use security badges and certificates, and showcase them to the world. This will convince customers about your reliability and this can drive sales easily.
8. Make your store mobile responsive
A growing number of customers today shop through their smartphones and you must understand that well. Your focus then should be getting a mobile-responsive store to cater that huge segment easily. Don’t ignore else your sales might suffer.
9. Give offers and discounts
You can give offers and discounts to win more customers. This strategy always works and the earlier you understand that the better. Make sure your site offers discounts on all days and seasons as customers don’t look anything more.
10. Integrate the product design tool
Hire a team of experts to get t shirt design software integrated with your store. This will help your store give customers the freedom of product designing. And when that happens, you can expect the sales to zoom up in quick time and without any big investment.
Nitesh Ranjan is a digital marketing expert with keen interest on topics, trends and ideas related to brand promotion and advertising. He regularly shares information on the ways to market businesses across digital channels for better ROI, increased conversions and more sales. His blog can help anyone interested in boosting the online visibility in the digital world and eyeing access to a wider and bigger marketplace without spending big on marketing. Trust his digital marketing knowledge to enhance your brand’s presence on the internet.