The Role Of Social Media In The Rise Of Mobile Gaming

Role Of Social Media

Social media has become an instrumental tool in marketing as many suggest it is perhaps the best value for money when it comes to any form of advertising or marketing – it has also become a huge tool in engagement as it serves as a way for businesses to directly and very easily connect with their customers – one change that has occurred recently, however, is the role of social media in modern mobile gaming platforms, and how the integration of these social media platforms has helped to propel the audience and demographic. 

The most important step to note is the integration of social media to these gaming platforms – this is a strategy being seen across many different platforms, by reducing the amount of accounts that people are required to use for different sites, the accessibility increases. This is true in these games, users no longer need to create different accounts, just simply sign in through their Facebook or Twitter account and they’re in – all their information is saved, no need to submit a lot of new information. This has also been a driving factor behind a changing audience, the primary demographic is now seen within women players over the age of 34, a stark contrast from the younger teen male audience that could be expected.

This integration has led to some advantages for both players and developers alike, whilst developers are able to provide ease of access for players, they’re also able to capitalize on this social media marketing – players can share progress or wins with their friends, they can invite friends to gain certain bonuses, or work through referral links for similar rewards. This alongside with the previously mentioned changing audience has helped the market explode as it now makes up the majority of all gaming interest across all platforms – given mobile gaming as we know it has only been around for the past decade or so, as such the growth we’re seeing may only be the tip of what can be expected.

This change in gaming has come despite some restrictions too – notably restrictions within mobile betting sites. Within the UK this has come in the form of gamstop, a self inclusion initiative aimed at restricting the participation options to those who sign up. This has led to a number of operators choosing to register outside of the UK however as such you can still bet even if you have registered to this scheme, yet another option helping the growth despite efforts to slow it.

Social media will continue to be a huge part of mobile gaming as a whole, as we head toward more hardware changes such as those seen within 5G our sharing options only improve – the very nature of integration and sharing provides a solid base for marketing  these games, and as mentioned in some parts is perhaps the biggest reason mobile gaming has reached the heights it is now currently at.

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