What’s wrong with my Shopify store? How can I get more people to buy?
Shopify owners have a hard time finding the right answer to these questions. There are more and more online stores launching every day.
In such tough competition, one mistake can let your rivals get ahead of you. And it’s more difficult than you already think to find success in growing your eCommerce business.
But don’t give up because tough doesn’t mean impossible.
It doesn’t have to be hard to grow your Shopify store. With a little persistence, smart marketing, and unique ways to keep customers coming back, your Shopify store can join the list of successful ones.
In this article, we discuss seven deadly signs of a bad Shopify store and how you can avoid this. They are as:
Lack of Mobile Responsiveness
Poor Customer Service and Experience
Bad Shopify Store Optimization
Undervaluing Returning Customers
Choice of Incompetent Products
Lack of Marketing & SEO Plan
Lack of Focus on Abandoned Carts
Lack of Mobile Responsiveness
Almost all of the sales made on mobile devices are made on eCommerce sites. Since the number of mobile users is growing, you should offer your customers Shopify mobile apps or website responsiveness so they can make their favorite products easily from their phones.
Statista says that retail m-commerce sales in the US will be more than 360 billion dollars in 2021. Every e-commerce site owner should, of course, think about how to make their store work best for current and potential customers who use handheld devices.
Poor Customer Service and Experience
If a customer doesn’t like your customer service, they can and will switch to another company. Studies show that 59% of customers will switch to a different company if they get better customer service from that company.
As the owner of a Shopify store, the best way to avoid this is to ask yourself:
- Does customer service answer quickly?
- Is the person who works in customer service nice and helpful?
- Is customer support available 24/7?
- Can customers get in touch with you through all social media sites?
If you said “no” to any of the above questions, it’s time to address the issue.
Bad Shopify Store Optimization
Just imagine you’re looking for cool toys or pets, and you find a site that has them, but the spelling is wrong. Aside from that, the images aren’t very good, and the fonts on each page are different.
You’ll probably think it’s a fake Shopify store or an imposter store. Remember that this kind of problem can make your customers less likely to trust you. This means that your newly opened store will fail.
Undervaluing Returning Customers
Shopify stores also fail because customers don’t come. If they had a good time, they would come back to you, and if they had a bad time, they won’t.
To get customers to come back and win their hearts, you should offer services that meet their needs. And in any case, they may contact you for help, in which case you should try to answer them as soon as possible.
25% to 40% of a company’s total income comes from customers who buy from them again.
Because of this, businesses try to give them the most value they can. In the beginning, Uber’s referral program was a big part of why people liked it. The company gave up to $20 to both the person who brought in a new rider and the person who sent them.
In the same way, you can keep your current customers by offering them incentives, discounts, loyalty programs, etc.
Choice of Incompetent Products
The main thing about any business is its product. What should you sell? This is the first and foremost question for any business owner. People who want to start an online business often think about selling T-shirts, women’s clothes, shoes, or bags. What do you know? Even though it’s easy to get into these markets, they are very competitive.
So, what does it mean to choose a market that is competitive?
Even if you pick the right niche, your business won’t grow or be successful if you don’t put the right products in your store that people want. If you want your store to be successful, you should focus on selling unique items that make people say, “Wow!”
This “wow” factor includes things like safety, love, and so on. You need to focus on your customers for a while to figure out what they want to buy and what they need.
Lack of Marketing & SEO Plan
Setting up a marketing plan is easy if you already know who your customers are. One day you do one thing, and the next day you do something else. You don’t have a plan for where to put your efforts.
Even though every eCommerce store should have a well-rounded marketing plan that covers all bases, some channels will be more effective than others. Some businesses do well with SEO, but other businesses do better with social media.
Also, up to 70% of the research that consumers do before buying a product now takes place online.
But who do you think will respond better to your advertising: Someone who sees a paid ad or a list of tips you posted online?
Well, you’re right, it’s the second one. HubSpot says that almost 80% of people don’t pay attention to pay-per-click ads.
So, make sure you’re using the right SEO strategy. If your website is on the first page of Google, 71.33 percent of all clicks will go to it. On the other hand, only 0.78 percent of Google users will click on your store if it’s on the second page.
Lack of Focus on Abandoned Carts
About 75% of people who leave their carts are willing to come back for them. In other words, it costs much less to get back a cart that was left behind than to get a new customer.
Sending cart recovery emails has been shown to be a good way to get back lost sales. Studies show that 45 percent of the people who get these emails open them, 21 percent click on the links, and 11 percent buy something. On the email to-do list are:
- A short but catchy subject line
- Images of the items in the cart that look good
- The full price of the item, with no extra charges
- Incentives like free shipping or a loyalty program
- A detailed policy on returns and refunds
- Ratings, reviews, and customer testimonials are all forms of social proof
- A big button that tells people to go to the shopping cart
Conclusion
As was already said, it’s not as easy as it might seem to be successful in the world of eCommerce. Even if you’ve been running an eCommerce store for a while, you can still make mistakes.
If you avoid the mistakes, you’ll be well on your way to becoming a successful Shopify merchant.
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