Startups in the realms of big data, artificial intelligence, edge computing and voice recognition showed great promise last year, as did remote healthcare providers and education services. While these domains might be up and coming, the often fragmented nature of ambitious startups – creative, but time-starved—has stayed consistent over the years. However, founders and entrepreneurs […]
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Trying to get more targeted leads for your business? Wondering how to do skilled lead generation online? The internet is a great tool for businesses when it comes to lead generation, so if you’re not making the most of it, you may be missing out. If you take the right approach online you’ll be able […]
Marketing has been through a lot of eras: from the mass-marketing era to digital marketing, and now data-driven marketing. In the age where data is much easier to collect and cheaper to host, small businesses are busy finding ways to leverage their comprehensive data analysis for the best marketing insights. Big data, surprisingly, is well-suited […]
Hashtags have been in use online since 1988 when they were used on IRC. They first appeared on Twitter in 2007 and have since completely changed the way that social media works. These days you’ll find hashtags being used to great benefit on most major social media sites. Trending hashtags can make a global impact. Remember #metoo […]
Search engine optimization (SEO) is a valuable tool in today’s digital world, especially for businesses that want to gain more customers. Most consumers spend a significant portion of their time scrolling on their smartphones or browsing on their computers. Given this scenario, you can use your website to reach your target market and introduce your […]
Music is an essential part of life, and it makes everything better. When it comes to YouTube videos, marketing videos, and other digital platforms, adding music gives it a special touch. Unfortunately, you can’t pick any song you want and there are certain rules that apply to use particular songs. Luckily, there’s a workaround for getting non-copyrighted […]
In today’s digital marketplace, search engine optimization seems to be a subject that gets on every local business owner’s mind. That’s because most of the customers are making use of internet search engines like Google to discover the brands, products, and services that they need the majority of. However exactly how do you raise search […]
With the number of millennials in the workplace increasing regularly, the present-day offices are changing to accommodate the evolving demands. There is the installation of perimeter offices, trendy cafes and breakout areas are replacing the old closed layouts, while floor plans are being modernised. Currently, employees work digitally and remotely, with little need for being […]
Introduction Omni channel is a sales approach that seeks in providing customers with a shopping experience that is seamless depending on whether they do shop online from a mobile device or desktop, mortar store, or in a brick. When developing a strategy of marketing, one needs to meet customer expectations and providing the highest level […]
When we think about search engine optimization (SEO), most of the time we think about website content. However, many people overlook the fact that social media can be an excellent and effective SEO tool as well. Social media content does get indexed, which helps your SEO directly, and it can also drive more traffic to […]